From Zero to 200K: Building a Loyal Audience Part 1 with Andy Paul

The Scale Up Show

Ryan is joined by fellow podcaster Andy Paul to uncover the secrets of building massive attention and growing connections in today's digital landscape. With nine years of podcasting experience and over 200k LinkedIn followers, Andy shares his knowledge on scaling attention, creating distribution, and the power of consistency.

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KEY TAKEAWAYS

• Consistency is crucial in podcasting. Train your audience to expect your content at regular intervals to build a loyal following.
• Focus on creating high-quality, engaging content that keeps listeners coming back for more.
• The size of your audience isn't as important as having the right audience. Target your content to your ideal listeners.
• Prepare thoroughly for interviews and don't hesitate to challenge guests' ideas to create more engaging conversations.
• Podcasting can be an excellent tool for prospecting and reaching your target audience.
• Being thoughtful and developing a perspective on your circumstances can set you apart in sales and business.
• Success in sales often comes down to being human-first, building relationships, and genuinely helping customers make decisions.
• The key traits for success in sales are connection, curiosity, understanding, and generosity.

BEST MOMENTS

"I was inspired to start this podcast... I heard John Lee Dumas speak... And I was thinking, well, yeah, that sounds like a fun way to create content that people will find valuable."

"Consistency, I think, is really the thing that I keep coming back to... you're trying to sort of train the audience that you are going to be there at a certain time or a certain point in time every week."

"For me, over all the years that I've been doing this, my focus has always been, is I'm going to be as prepared as I can be overprepared for every conversation."

"We're one person throughout our entire lives, you know, as we are in our life, we are in sales and, you know, if we show up interested in other people, if we show up and are curious about things that are important to them, we make a real effort to understand them, if we're willing to give of ourselves to help them achieve what's important to them, we'll succeed."

"The only reason somebody talks to you as a salesperson these days is because they need your help."

Ryan Staley

Founder and CEO

Whale Boss

[e-mail]

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets