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Do "Aha Moments" Really Work?
Manage episode 358877508 series 3295240
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“Aha moments” are a go-to tool in the activation toolkit, but how effective are they? And could they be limiting Self-Serve companies trying to help new users succeed? 00:00 Introduction 00:53 Aha Moments Have Social Media Baggage 04:37 There Are No Singular Aha Moments 13:11 The WHEN of Aha Moments 15:42 Aha Moments Don't Activate Users 25:35 Designing For User Outcomes Vs. Aha Moments Join the discussion here: https://selfservesaas.mn.co/posts/34146405
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