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How LACRM Approaches Self-Serve (with CEO Tyler King)
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Tyler and Yohann chat about how Self-Serve has evolved at LACRM since he started it in 2009 (when buying software meant picking up a CD ROM). Tyler talks about why he doesn’t chase revenue goals anymore, what you can and can’t control in a Self-Serve system, and how segments have become a key part of his strategy to grow revenue. 00:00 Introduction 02:30 The Self-Serve Setup at LACRM 07:22 Tweaking the System to Meet Changing Expectations 11:30 Tyler's Approach to Goal Setting 13:52 What You Can Control to Improve Self-Serve Revenue 21:49 Why LACRM is Now Considering Segmentation 24:53 Creating Swim Lanes for Each Segment 32:18 Using Existing Customers to Unlock New Ones 34:24 Value Can Be as Simple as Being Less Annoying Join the discussion for the episode here: https://selfservesaas.mn.co/posts/33530141
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