A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Failing To Communciate Value
MP3•Episode home
Manage episode 363757221 series 1141521
Content provided by The Shift Control Sales Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Sales Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A series of short-form podcasts - only a few minutes long - with some areas that I think are worthy of consideration if you are struggling in sales. All based on experience as a sales person - been guilty of a few of these myself for sure - and most of them I have seen from the position of a sales coach and trainer. A classic here - many people ridicule this notion..."communicating value" but the truth is, if you cant communicate the value fo what you are selling, your customer won't be completed to buy or put in the hard work trying to understand. It's as much about NOT selling features and benefits but talking about the outcomes and giving them proof that there is value to be had.
…
continue reading
143 episodes
MP3•Episode home
Manage episode 363757221 series 1141521
Content provided by The Shift Control Sales Podcast and Shift Control. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Shift Control Sales Podcast and Shift Control or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A series of short-form podcasts - only a few minutes long - with some areas that I think are worthy of consideration if you are struggling in sales. All based on experience as a sales person - been guilty of a few of these myself for sure - and most of them I have seen from the position of a sales coach and trainer. A classic here - many people ridicule this notion..."communicating value" but the truth is, if you cant communicate the value fo what you are selling, your customer won't be completed to buy or put in the hard work trying to understand. It's as much about NOT selling features and benefits but talking about the outcomes and giving them proof that there is value to be had.
…
continue reading
143 episodes
All episodes
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