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[136] 7 Reasons Why Short-Form Podcasts Are A Major Growth Opportunity

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Manage episode 310274695 series 3051302
Content provided by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.
Is it time to consider publishing shorter, more regular episodes? There are several examples of this working in a variety of different markets. And Jerod has done his own experiment resulting in some pretty surprising (at least to him) results.
Among the topics we discuss:
• Some of the success Jerod has experienced over the last two months with his "Banner Morning" experiment.
• 7 reasons why there is an emerging opportunity for short-form podcasts ... when they are done well.
• A few caveats about the obvious difficulty in doing such podcasts well.
• 9 practical tips to help you get started on the right if you decide to try a short-form podcast yourself.
  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 310274695 series 3051302
Content provided by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jerod Morris and Jonny Nastor, Jerod Morris, and Jon Nastor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Emerging distribution channels like Amazon Alexa's Flash Briefing, plus the ever-expanding proliferation of "normal" longer-form podcasts, are creating an interesting opportunity for podcasters.
Is it time to consider publishing shorter, more regular episodes? There are several examples of this working in a variety of different markets. And Jerod has done his own experiment resulting in some pretty surprising (at least to him) results.
Among the topics we discuss:
• Some of the success Jerod has experienced over the last two months with his "Banner Morning" experiment.
• 7 reasons why there is an emerging opportunity for short-form podcasts ... when they are done well.
• A few caveats about the obvious difficulty in doing such podcasts well.
• 9 practical tips to help you get started on the right if you decide to try a short-form podcast yourself.
  continue reading

151 episodes

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