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370: How to Market a Local Business on YouTube: $40k on the Side

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Manage episode 250421208 series 1324446
Content provided by Nick Loper and Nick Loper of Side Hustle Nation | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Loper and Nick Loper of Side Hustle Nation | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rob brought in $40k last year hosting tours in of Washington, D.C. -- all on the side from his day job, and with no marketing budget.

However, if you Google “Washington, D.C tour guide”, Rob Pitingolo's TripHacksDC.com is nowhere to be seen.

So what's secret sauce?

He’s been creating helpful tourist-friendly content on YouTube, and outlet largely ignored by his better-funded competitors.

His channel has had more than 1.4 million views to date, and he’s funneling those viewers to his site where they can sign up for a tour.

In fact, his channel has grown so much that he’s partnered with YouTube and ad revenue from his videos has become another income stream for his business.

Tune in to hear how Rob has grown his business into a fun and cash-flowing side hustle, how he leverages YouTube to reach his target customers rather than traditional tour marketplaces, and how he’s growing the business beyond just himself giving tours.

Full Show Notes: How to Market a Local Business on YouTube: $40k on the Side

  continue reading

666 episodes

Artwork
iconShare
 
Manage episode 250421208 series 1324446
Content provided by Nick Loper and Nick Loper of Side Hustle Nation | YAP Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Loper and Nick Loper of Side Hustle Nation | YAP Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rob brought in $40k last year hosting tours in of Washington, D.C. -- all on the side from his day job, and with no marketing budget.

However, if you Google “Washington, D.C tour guide”, Rob Pitingolo's TripHacksDC.com is nowhere to be seen.

So what's secret sauce?

He’s been creating helpful tourist-friendly content on YouTube, and outlet largely ignored by his better-funded competitors.

His channel has had more than 1.4 million views to date, and he’s funneling those viewers to his site where they can sign up for a tour.

In fact, his channel has grown so much that he’s partnered with YouTube and ad revenue from his videos has become another income stream for his business.

Tune in to hear how Rob has grown his business into a fun and cash-flowing side hustle, how he leverages YouTube to reach his target customers rather than traditional tour marketplaces, and how he’s growing the business beyond just himself giving tours.

Full Show Notes: How to Market a Local Business on YouTube: $40k on the Side

  continue reading

666 episodes

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