370: How to Market a Local Business on YouTube: $40k on the Side

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By Nick Loper and Nick Loper of Side Hustle Nation. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Rob brought in $40k last year hosting tours in of Washington, D.C. -- all on the side from his day job, and with no marketing budget.

However, if you Google “Washington, D.C tour guide”, Rob Pitingolo's TripHacksDC.com is nowhere to be seen.

So what's secret sauce?

He’s been creating helpful tourist-friendly content on YouTube, and outlet largely ignored by his better-funded competitors.

His channel has had more than 1.4 million views to date, and he’s funneling those viewers to his site where they can sign up for a tour.

In fact, his channel has grown so much that he’s partnered with YouTube and ad revenue from his videos has become another income stream for his business.

Tune in to hear how Rob has grown his business into a fun and cash-flowing side hustle, how he leverages YouTube to reach his target customers rather than traditional tour marketplaces, and how he’s growing the business beyond just himself giving tours.

380 episodes