Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services.

We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand.
Steven shares his journey into SEO, starting from blogging in college to building a successful SEO agency.

Key points include:
1. The evolution of affiliate marketing and its current challenges.
2. The importance of high-quality, human-written content.
3. How AI tools can assist but not replace humans in SEO.
4. Practical strategies for small businesses to enhance their SEO.

We also explore the differences between top, middle, and bottom funnel content, and the significance of user experience and search intent.

Want to connect with Steven?
Find him on LinkedIn.

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Chapters

1. I think that once people start to realize the power of SEO. (00:00:00)

2. Introduction to the Podcast (00:00:44)

3. Steven's Journey into Blogging and SEO (00:01:13)

4. Building a Successful Blogging Business (00:01:43)

5. Transition to LinkedIn and Trio SEO (00:02:24)

6. Understanding Affiliate Marketing (00:03:48)

7. Challenges in Affiliate Marketing Today (00:05:43)

8. The Power of SEO (00:08:37)

9. Client Success Stories (00:10:17)

10. Navigating SEO Strategies (00:10:52)

11. AI in SEO and Future Trends (00:13:38)

12. SEO Tools for Optimization (00:21:05)

13. Internal Linking Challenges (00:22:00)

14. User Experience and Trust Signals (00:23:07)

15. Importance of Professional Photography (00:24:45)

16. [Ad] The Growth Gear (00:24:45)

17. (Cont.) User Experience and Trust Signals (00:25:23)

18. Enhancing User Experience (00:26:30)

19. Topical Authority Explained (00:30:49)

20. Ideal Clients for Trio SEO (00:32:36)

21. Key Optimization Strategies (00:34:05)

22. Future of SEO (00:35:44)

23. Conclusion and Contact Information (00:37:09)