show episodes
 
I'm working to create the best SEO podcast for entrepreneurs and small business owners who want to build better websites! This SEO-focused podcast shares new episodes weekly featuring emerging opportunities, and best practices mixed with fresh ideas related to SEO for websites, branding, marketing, and customer experience. WHY SEO? SEO is important because it can help a business be found by people searching for what they sell. SEO is simple and can be done with small changes. The best way to ...
  continue reading
 
Forgotten history, bizarre tales & facts that seem too strange to be true! Host Michael Kent asks listeners to tell him something strange, bizarre or surprising that they‘ve recently learned and he gets to the bottom of it! Every episode ends by playing a gameshow-style quiz game with a celebrity guest. Part of the WCBE Podcast Experience.
  continue reading
 
Loading …
show series
 
Originally released August of 2022. On the isolated island community of Tangier, Virginia, the residents speak with a dialect that is entirely unique. It's part southern drawl, part "brogue," and some have claimed it's a relic dialect left over from the first English settlers to the area in the 1600s. But is that true? In this episode, we learn abo…
  continue reading
 
Send me a text! In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the a…
  continue reading
 
In the late 1890s and early 1900s, Rube Waddell attracted crowds to his Major League Baseball games for several reasons. Firstly, he was one of the most dominant pitchers of the time. But perhaps the larger reason had to do with his incredibly eccentric behavior. He would run out of the stadium to chase fire trucks, leave the mound to play with pup…
  continue reading
 
Send me a text! In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers …
  continue reading
 
Was infamous mobster Al Capone the reason we have expiration dates on containers of milk? This is a story that's been told for decades and in this episode, we talk about Al Capone, the reason for the story existing and try to get to the bottom of this piece of Gangland lore. Then we chat with Comedian, Jay Black! Review this podcast at https://podc…
  continue reading
 
Send me a text! Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search. Key Takeaways: 1. Job Search Process Define what you want in a role and understand top performers' traits. This helps target positions that align with your strengths. Be honest on your resume and be prep…
  continue reading
 
Send me a text! In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like! Want to know the expectations of different SEO jobs and how much they make? (ME TOO!) We also talk about …
  continue reading
 
New Episode! In Spring of 1969, the song "Time of the Season" was being heard everywhere in the U.S. It nearly topped the Billboard Charts and had teenagers begging for a U.S. tour from The Zombies, the British band who recorded the song. The only problem was that the band had already broken up. So in 1969, a disingenuous promoter put together seve…
  continue reading
 
Send me a text! Breaking news in SEO: The Google Algo leak! Join my FREE three-day SEO challenge for small business owners with websites. Breaking News: Leaked Google Document Great articles from Michael King from iPullRank and Rand Fishkin Highlights from the leak: - Google uses a "site authority index," contradicting their stance on DA - Google u…
  continue reading
 
Send me a text! Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO. 1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet... Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience"). 2. Strategies for Adapting to The "New SEO": - Importance of…
  continue reading
 
Send me a text! Today we are Unlocking the Power of Brand Stories with Chat GPT In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging cust…
  continue reading
 
Send me a text! In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing s…
  continue reading
 
Send me a text! In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl. I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's …
  continue reading
 
Send me a text! Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com! We talked about leveraging Pinterest for business growth Pinterest's constant changes Nuances of digital marketing and The Importance of sharing experience over advice. Navigating a business in the AI era? Kate shared that there are lots of uncertainty and ch…
  continue reading
 
Send me a text! It's Follow Through Fridays! I'm following up on a previous interview with Nicole Lewis! Check out my five key takeaways for getting press attention: enhancing product and service photography, leveraging collaborations, updating media pages, connecting with writers, and listing timely topics. I share a small success I experienced th…
  continue reading
 
Send me a text! I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's…
  continue reading
 
Send me a text! Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand. Potential Podcast Ideas: Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college. Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of s…
  continue reading
 
Send me a text! Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media. Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with Sarah Podfox Media Big Brave Business Podcast LaunchMyShow.com Free Roadmap to Grow Your Podcast (Link coming soon!) My apologies again for my audio - I was having mic is…
  continue reading
 
Originally released April 25th, 2022. Action Park in Vernon, NJ became known as "Accident Park," "Traction Park," "Friction Park" and "Class-Action Park" because of the many injuries, accidents and even deaths that occurred there. One of the most infamous was the legendary "Cannonball Loop" - a water slide with a loop that was so dangerous, it was …
  continue reading
 
Send me a text! Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas. 00:00 Welcome to Follow Through Fridays! 00…
  continue reading
 
Send me a text! Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- Crystal Connect with Nick Linkedin Ranko Media Unique SEO Insights From Nick: SEO professionals who figured ou…
  continue reading
 
Originally released Dec. 19, 2022. We've heard the expression "raining cats and dogs." We've even heard of small fish or frogs occasionally coming down with the rain. But in a tiny town in Kentucky, it once rained MEAT for several minutes. In this episode, we dig into this strange story and try to find out how it all happened. Then we play the quic…
  continue reading
 
Send me a text! Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to streamline my personal brand website and th…
  continue reading
 
Send me a text! In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses: the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMo…
  continue reading
 
Originally released Nov. 22, 2021. Abraham Lincoln is known as "The Great Emancipator." But not many people know that during the Civil War, he jailed as many as 2,000 political opponents without charges or trial. The story in this episode revolves around what happened in Baltimore, Maryland in 1861 and why it led to the Mayor, the Police Chief, the…
  continue reading
 
Send me a text! In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO: my current business model doesn't need to focus on international SEO. I rarely ship internationally. I COULD leverage Amazon fulfillment to explore international markets Could I experiment wit…
  continue reading
 
Send me a text! Navigating International SEO with Sarah Presch Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her …
  continue reading
 
Originally released Oct. 17, 2022. When construction workers were on top of the giant pyramid in downtown Memphis, Tennessee, they discovered a small metal box welded to the structure. Inside, they were shocked to find a small crystal skull. The story of how the skull got there has become Memphis Legend. In this episode, we talk about the Crystal S…
  continue reading
 
Send me a text! I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters fo…
  continue reading
 
Send me a text! This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger. Connect With Julie: Website Free Workshop Crickets to Cha-Chin…
  continue reading
 
Did you know that several US Coins patterned their Bald Eagle after an actual pet bird that hung around the U.S. Mint? Peter the Eagle was an unofficial employee of the Mint in Philadelphia from 1830-1836 and they immortalized their avian friend. In this episode, we talk about Ben Franklin, the Eagle/Turkey controversy in the decision to honor a "N…
  continue reading
 
Send me a text! Maximizing Digital PR for Your Business with Follow Through Fridays In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt. Watch or listen as I create a media page for her website, collageandwood.com. I explain my process and offers a guide on how to make suc…
  continue reading
 
Send me a text! SEO In Flux: 2024 is the year of Google Updates and SEO changes. Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backl…
  continue reading
 
NEW EPISODE! When he was forced to eject from his F-8 Crusader in 1959, Lt. Col. William Rankin found himself falling through a thunderstorm. To this day, he's only one of two people to survive a fall through a cumulonimbus thunderstorm. In this episode, we tell the story of Rankin's harrowing ordeal and then play the quiz game with Comedian Lisa B…
  continue reading
 
Send me a text! In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights fro…
  continue reading
 
Send me a text! Thinking about transitioning into an SEO career? Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants. Sophia discusses her transition from a 15-year teaching career into digital marketing. Sophia learned about SEO and went back to school briefly…
  continue reading
 
Originally released 5/9/2022. The "chokeslam" is the move that wrestlers do where they slam their opponent to the ground after lifting them up by the neck. The rumor is that it was invented by our 16th President, Abraham Lincoln. Could this possibly be true? In this episode, we investigate the origin of the move, it's modern versions and find out t…
  continue reading
 
Send me a text! Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode. Interested in joining the SEO squad? Apply here! 00:00 Introduction and Recap of the Week 00:25 The Power of SEO and Content Creation 02:10 Success Stories: SEO in Action 03:2…
  continue reading
 
Send me a text! Leveraging AI for Content Writing and SEO: A Chat with Tom Winter Today I'm talking with Tom Winter. Tom designed the content research and writing tool, SEOWind. Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and unders…
  continue reading
 
Originally released 5/23/22. In 1945, a wooden plaque of the "Great Seal" was given to the United States Ambassador to the Soviet Union. It hung on the wall by his desk for years until it was discovered in 1951 to be a secret Soviet listening device. In this episode, we tell the story of "The Thing" or "The Great Seal Bug" and how it came to be. Th…
  continue reading
 
Send me a text! The SEO Controversy: Is TikTok a search engine? YES! I vote Tik Tok IS a search engine! 🤣🤣🤣 I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords. Like what you heard about SurferSEO? Use my link to sign up! Life's challenges make entrepreneurship hard Entrepreneurs have challenges when li…
  continue reading
 
Send me a text! Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of bran…
  continue reading
 
Mary Edwards Walker lived a life so incredible that we had to cut a lot of her accomplishments out to fit into this podcast. But her story is one of perseverance, strength and very definition of a person marching to the beat of their own drum. In this episode, we talk about Mary Edwards Walker's efforts to treat the injured during the American Civi…
  continue reading
 
Send me a text! Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable! Why I don't sell on Facebook or Instagram shops! Amazon return policy conflicts and my workaround. SEO plays a critical role for small businesses to compete online! Leverage high…
  continue reading
 
Send me a text! Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!) In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers …
  continue reading
 
Imagine the moment you're holding a scalpel over your own skin, knowing you need to cut into yourself in order to save your life. Leonid Rogozov was doctor who was a novice at surgery, but found himself needing to do exactly that in order to survive. In this episode, we talk about self-surgery and tell the story of the man who performed his own app…
  continue reading
 
Send me a text! Simple and Smart SEO for Podcasters in 2024 In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues…
  continue reading
 
Send me a text! Let's talk about how SEO = branding. Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding. Sign Up For Our three-day challenge. The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD. Host Crystal…
  continue reading
 
Collectibles teach us that the value of a thing is whatever someone is willing to pay for it. And this is especially true for baseball cards. Literal pieces of paper are sometimes worth millions. This story follows the journey of the "Gretzky T206 Wagner," a rare baseball card worth millions and the scandal attached to the card. Also stay tuned for…
  continue reading
 
Loading …

Quick Reference Guide