Best Crystal Waddell Podcasts (2024)

1
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch 34:17

1d ago34:17

34:17

We welcome entrepreneur Nathan Hirsch, founder of FreeUp and other ventures, to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways: SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the busine…

1
Enhancing Website Performance with Microsoft Clarity (FTF) 11:21

2h ago11:21

11:21

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez. Key Takeaways: Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, …

1
Managing Digital Entities: Tools + Tips with Crystal Carter 34:52

6d ago34:52

34:52

⚠️ SMART, advanced episode! 🤓 In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. Takeways: Consistency is Key: Your digital presence and how you describe your business should remain consistent across all…

1
Predicting SEO Success using AI with Nicolas Garfinkel 30:50

15d ago30:50

30:50

In this episode, I sit down with Nicolas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways: The Importance of Data in SEO: Nicolas emphasizes the need for data-driven approaches in SEO, highlighting how relying on intuition alone isn't enough in today's rapidly changing environment. Pre…

1
Leverage Local SEO to Thrive Off Social Media: Kechia Taylor 38:34

21d ago38:34

38:34

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways: Introduction to Kechia Taylor: Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry. She discusses her journey from being a brow expert…

1
SEO, Domain Authority vs Customer Authority w/Jamar Ramos 32:30

27d ago32:30

32:30

Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing. Key Insights: The Role of SEO: Jamar emphasizes the importance of SEO but clarifies that it’s just one piece of the puzzle. "SEO is just what you do on the technical side of the website. It has to be about multi-channel marketing," he states.…

1
Real World SEO Strategy For Entrepreneurs With Dolly DeLong 37:15

1M ago37:15

37:15

Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit. Key Takeaways: Introduction to Dolly DeLong: Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator. She shares her experience of separating her photography …

1
Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell 9:35

1M ago9:35

9:35

Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year. Let's go SEO! Key Takeaways: Business Achievements: Launched 2025 photo props, doubling sales from last June. Website traffic …

1
How To Build Trust With Search Engines With Erin Sparks 41:17

2M ago41:17

41:17

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations. Key Topics: The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional ma…

1
Spoiler: SEO Success Is Trial and Error with Holly Homer 40:12

2M ago40:12

40:12

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights: Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family. Streamlining Digital Product Creation: Discover h…

1
Combining Strategic SEO & Growth Mindset with Edwin Romero 32:54

2M ago32:54

32:54

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO: The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. The necessity of personalized SEO strategies and a deep understanding…

1
Why Your Customers Don't Check Out with Celeste Gonzalez 39:43

2M ago39:43

39:43

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath* We talk about so many SEO-adjacent topics: strategies for boosting conversions, the significance of focusing on the u…

1
From Theory to Practice: Real SEO Tips for Your Website (FTF) 15:32

2M ago15:32

15:32

In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the podcast with Steven Schneider of Trio SEO. I discuss my experiences applying these tips on my new Wix website and Shopify store to enhance user experience and optimization. My key takeaways are: simplifying navig…

1
Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider 38:19

3M ago38:19

38:19

In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services. We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand. Steven shares his journey into SEO, starting from blogging in college to building a successful SE…

1
Keyword Gap Analysis and Branding: Follow Through Fridays 5:37

3M ago5:37

5:37

Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm. Key Takeaways: Integrating SEO with Branding: Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to creat…

1
SEO and Brand Building w/ Riverside.fm's Erika Varangouli 36:31

3M ago36:31

36:31

In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses. Erika shares her…

1
Why OAO should replace SEO: The Future Of Optimization 16:30

3M ago16:30

16:30

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet. This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly: …

1
SEO Reimagined: Owned Asset Optimization With Jonas Sickler 34:36

3M ago34:36

34:36

In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI to…

1
Optimizing Google Ads and More: Follow Through Fridays 5:03

3M ago5:03

5:03

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. Key Takeaways: Integrating Customer Feedback: I realized the importance of using customer language in my website cont…

1
Build a Successful and Easy SEO Strategy w/Katlyn Paskorz 32:18

3M ago32:18

32:18

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating eff…

1
SEO and Digital Marketing: Tips When You Don't Get the Job 8:06

3M ago8:06

8:06

Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search. Key Takeaways: 1. Job Search Process Define what you want in a role and understand top performers' traits. This helps target positions that align with your strengths. Be honest on your resume and be prepared for practic…

1
How To Get Your SEO Dream Job W/ Recruiting Pro Josh Peacock 36:55

4M ago36:55

36:55

In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like! Want to know the expectations of different SEO jobs and how much they make? (ME TOO!) We also talk about how the changes …

1
Google Said What? Google Algo Leak + SEO Squad Inside Look 15:07

4M ago15:07

15:07

Breaking news in SEO: The Google Algo leak! Join my FREE three-day SEO challenge for small business owners with websites. Breaking News: Leaked Google Document Great articles from Michael King from iPullRank and Rand Fishkin Highlights from the leak: - Google uses a "site authority index," contradicting their stance on DA - Google uses click data (…

1
More Changes In Search: 5 Top Takeaways For 2024 SEO 12:49

4M ago12:49

12:49

Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO. 1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet... Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience"). 2. Strategies for Adapting to The "New SEO": - Importance of engaging with c…

1
SEO For A Small Business: Inside My Small Group (SEO Squad) 11:52

4M ago11:52

11:52

Today we are Unlocking the Power of Brand Stories with Chat GPT In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to …

1
Busting Outdated SEO Myths in 2024 with Crystal Waddell 31:24

4M ago31:24

31:24

In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and m…

1
Leveraging SEO, Pinterest Strategies & Kate Ahl's Insights 3:55

5M ago3:55

3:55

In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl. I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhanci…

1
The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl 38:14

5M ago38:14

38:14

Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com! We talked about leveraging Pinterest for business growth Pinterest's constant changes Nuances of digital marketing and The Importance of sharing experience over advice. Navigating a business in the AI era? Kate shared that there are lots of uncertainty and challenges of runn…

1
Boosting Your Small Business with Smart SEO and Press Tips 8:32

5M ago8:32

8:32

It's Follow Through Fridays! I'm following up on a previous interview with Nicole Lewis! Check out my five key takeaways for getting press attention: enhancing product and service photography, leveraging collaborations, updating media pages, connecting with writers, and listing timely topics. I share a small success I experienced this week, too! I'…

1
How Do I Get Press For My Small Business? With Nicole Lewis 46:46

5M ago46:46

46:46

I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's e-book 'Let's G…

1
How to Start a Podcast WIth No Money and No Audience 6:18

5M ago6:18

6:18

Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand. Potential Podcast Ideas: Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college. Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the per…

1
Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter 37:25

5M ago37:25

37:25

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media. Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with Sarah Podfox Media Big Brave Business Podcast LaunchMyShow.com Free Roadmap to Grow Your Podcast (Link coming soon!) My apologies again for my audio - I was having mic issues and didn't …

1
Telling SEO Stories With Data: Crystal's Analytics Journey 17:58

5M ago17:58

17:58

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas. 00:00 Welcome to Follow Through Fridays! 00:13 Turning Busi…

1
Link Building SEO for Entrepreneurs w/ Nicholas Rubright 34:51

5M ago34:51

34:51

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- Crystal Connect with Nick Linkedin Ranko Media Unique SEO Insights From Nick: SEO professionals who figured out SEO organicall…

1
SEO from Scratch: How To Optimize A Website From The Start 12:52

5M ago12:52

12:52

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to streamline my personal brand website and the simpleandsmart…

1
Mastering SEO & Balancing Motherhood & Work w/ Sara Jensen 39:25

6M ago39:25

39:25

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses: the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMoms in Business C…

1
Leveraging SEO Marketing To Improve & Increase Website Sales 7:07

6M ago7:07

7:07

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO: my current business model doesn't need to focus on international SEO. I rarely ship internationally. I COULD leverage Amazon fulfillment to explore international markets Could I experiment with language-speci…

1
International SEO to Cross Internet Borders w/Sarah Presch 33:09

6M ago33:09

33:09

Navigating International SEO with Sarah Presch Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an…

1
Using SEO, Blogging & Affiliate Links To Grow Your Business 6:13

6M ago6:13

6:13

I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent. Maximizi…

1
Digital Products and SEO for Etsy Success w/Julie Berninger 42:31

6M ago42:31

42:31

This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger. Connect With Julie: Website Free Workshop Crickets to Cha-Chings Podcast Julie…

1
Building Your Brand: Practical Strategies from this SEO Show 7:22

6M ago7:22

7:22

Maximizing Digital PR for Your Business with Follow Through Fridays In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt. Watch or listen as I create a media page for her website, collageandwood.com. I explain my process and offers a guide on how to make such a page easy to…

1
2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt 30:01

6M ago30:01

30:01

SEO In Flux: 2024 is the year of Google Updates and SEO changes. Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane share…

1
SEO Changes & Practical Website Updates | Follow Up Friday 4:41

6M ago4:41

4:41

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia V…

1
No Crappy Backlinks! Smart SEO Strategies with Sophia Vega 34:05

7M ago34:05

34:05

Thinking about transitioning into an SEO career? Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants. Sophia discusses her transition from a 15-year teaching career into digital marketing. Sophia learned about SEO and went back to school briefly to learn more. …

1
I like my SEO Easy: Encouragement for Small Business Success 3:20

7M ago3:20

3:20

Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode. Interested in joining the SEO squad? Apply here! 00:00 Introduction and Recap of the Week 00:25 The Power of SEO and Content Creation 02:10 Success Stories: SEO in Action 03:20 Join the SEO S…

1
SEO, GPTs and Writing Content Briefs with Tom Winter 31:55

7M ago31:55

31:55

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter Today I'm talking with Tom Winter. Tom designed the content research and writing tool, SEOWind. Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and understanding search i…

1
TikTok Search engine vs google: Where to Optimize For Search 7:23

7M ago7:23

7:23

The SEO Controversy: Is TikTok a search engine? YES! I vote Tik Tok IS a search engine! 🤣🤣🤣 I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords. Like what you heard about SurferSEO? Use my link to sign up! Life's challenges make entrepreneurship hard Entrepreneurs have challenges when life competes with…

1
Making an SEO Plan For Your Business with Zoe Ashbridge 36:00

7M ago36:00

36:00

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qua…

1
How To Learn About Effective SEO and Optimize Your Website 11:36

7M ago11:36

11:36

Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable! Why I don't sell on Facebook or Instagram shops! Amazon return policy conflicts and my workaround. SEO plays a critical role for small businesses to compete online! Leverage higher domain author…

1
What is SEO? And How Does It Work in 2024? With Nina Gibson 36:58

7M ago36:58

36:58

Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!) In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email…

Podcasts Worth a Listen

Crystal Waddell Podcasts

Podcasts Worth a Listen

Quick Reference Guide