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Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter

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Manage episode 412957800 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.
Sarah's on the show today to walk us through leveraging podcasts and audio effectively.
Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)
My apologies again for my audio - I was having mic issues and didn't realize it!

How do I get my podcast to show up on Spotify or Apple Podcasts?

  • Consider use of listeners' questions as titles.
  • Think about episode titles as clickbait.
  • Don't try to summarize the entire podcast with a title.

What's the benefit of audio content creation?

  • Audio content is intimate and creates connection like a phone call.
  • We are all multitasking consumers.
  • Build trust faster and demonstrate E-E-A-T.
  • Build a deeper level of trust with listeners.

How to start a podcast on Spotify for a business?

  • Podcasts can become a tool for gaining clients.
  • Know your target audience.
  • Define the podcast’s overall promise or goal.
  • Define the podcaster's personal goals.

General guidelines for starting a podcast

  • A podcast can focus on building relationships and community.
  • Provide a way for your listeners to become a part of a community.

Types of podcasts and audio formats to try:

  • Private podcasts for clients.
  • Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel.
  • Sarah also does audio summits as an effective list builder.

Get Sarah's best tips for guesting on other podcasts in this awesome episode!

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
Listen on: Apple Podcasts Spotify

Support the show

Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

  continue reading

132 episodes

Artwork
iconShare
 
Manage episode 412957800 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.
Sarah's on the show today to walk us through leveraging podcasts and audio effectively.
Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)
My apologies again for my audio - I was having mic issues and didn't realize it!

How do I get my podcast to show up on Spotify or Apple Podcasts?

  • Consider use of listeners' questions as titles.
  • Think about episode titles as clickbait.
  • Don't try to summarize the entire podcast with a title.

What's the benefit of audio content creation?

  • Audio content is intimate and creates connection like a phone call.
  • We are all multitasking consumers.
  • Build trust faster and demonstrate E-E-A-T.
  • Build a deeper level of trust with listeners.

How to start a podcast on Spotify for a business?

  • Podcasts can become a tool for gaining clients.
  • Know your target audience.
  • Define the podcast’s overall promise or goal.
  • Define the podcaster's personal goals.

General guidelines for starting a podcast

  • A podcast can focus on building relationships and community.
  • Provide a way for your listeners to become a part of a community.

Types of podcasts and audio formats to try:

  • Private podcasts for clients.
  • Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel.
  • Sarah also does audio summits as an effective list builder.

Get Sarah's best tips for guesting on other podcasts in this awesome episode!

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.
Listen on: Apple Podcasts Spotify

Support the show

Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

  continue reading

132 episodes

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