Spoiler: SEO Success Is Trial and Error with Holly Homer

The Simple and Smart SEO Show

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com.
Episode Highlights:

• Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family.
• Streamlining Digital Product Creation: Discover how PageWheel can generate sales pages, thank you pages, delivery emails, and social media content, reducing the time and effort needed for digital marketing.
• SEO Strategies and Opt-in Benefits: Holly explains the critical role of structured content and opt-ins in building and controlling web traffic, enhancing user experience, and improving search engine rankings.
• Editorial Calendar Best Practices: Get practical tips on creating and managing an editorial calendar to ensure your content remains timely, relevant, and engaging.
• Maximizing Email Engagement: Learn Holly's effective strategies for maintaining a highly engaged email list, driving repeat traffic, and maximizing the value of your email subscribers.
• Internal Linking and Content Optimization: Understand the importance of internal linking to improve user navigation and boost SEO performance, along with tips on updating and optimizing old content.

Resources Mentioned:

• PageWheel: Visit PageWheel for a comprehensive tool that streamlines digital product creation.
• KidsActivities.com: Explore Holly’s blog for a plethora of fun and educational activities for kids.

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Chapters

1. this is all just trial and error. (00:00:00)

2. Introduction to Holly Homer and Her Journey (00:00:52)

3. The Birth of PageWheel (00:01:40)

4. Streamlining Digital Product Creation (00:02:15)

5. Challenges and Solutions in Funnel Building (00:03:16)

6. SEO Strategies and Opt-in Benefits (00:03:45)

7. Building and Utilizing an Editorial Calendar (00:16:20)

8. Maximizing Email Engagement (00:19:13)

9. Strategic Email Planning (00:19:36)

10. Optimizing Old Content (00:20:00)

11. Content Strategy for Seasonal Posts (00:20:38)

12. Using Google and Pinterest for Insights (00:21:55)

13. [Ad] The Growth Gear (00:23:54)

14. (Cont.) Using Google and Pinterest for Insights (00:24:32)

15. Internal Linking Strategies (00:24:33)

16. Leveraging PageWheel for Opt-ins (00:28:50)

17. Creating and Managing Digital Products (00:29:33)

18. Evolution and Integration of AI in PageWheel (00:32:51)

19. Simplifying Tech for Small Businesses (00:35:01)

20. The Importance of Keeping It Simple (00:35:41)

21. Customer Feedback and Product Improvement (00:36:11)

22. Final Thoughts and Contact Information (00:37:29)