Combining Strategic SEO & Growth Mindset with Edwin Romero

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego.
We explore several key aspects of SEO:

• The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions.
• The necessity of personalized SEO strategies and a deep understanding of customer needs.

Our discussion extends to the intricacies of website migrations, including:

• meticulous planning,
• effective redirects,
• and their impact on SEO.

Edwin offers valuable insights on various e-commerce platforms like Salesforce Commerce Cloud, Shopify, and Magento, highlighting their unique features and the challenges associated with their migrations.
We also explore Edwin's dual role in managing his independent SEO consultancy alongside his family's import business. He shares how he balances these responsibilities with caring for his growing family and mental health.
Connect With Edwin
Website
Linkedin
Out of Office Chat Podcast
Notable Moments
0:00 Strategic SEO and Business Growth: Lessons and Tips w/ Edwin Romero
00:41 Introduction and Guest Welcome
01:04 Edwin Romero's Background in SEO
01:16 Specialization in Salesforce Commerce Cloud
02:10 Balancing SEO Practice and Family Business
03:45 Understanding Salesforce Commerce Cloud
05:57 Exploring Magento and Website Migrations
08:24 Planning a Successful Website Migration
14:10 Pragmatic SEO Approach
15:56 SEO and Conversion Optimization
17:14 The Out of Office Podcast
17:22 Creative Outlets and Podcasting
17:38 Balancing Family and Hobbies
17:58 Books and Movies as Hobbies
18:26 Exploring Unique Reads
19:19 Multiverse and De-stressing
20:42 Transition from Corporate to Entrepreneurship
21:49 Challenges of Independent Consultancy
23:52 Building an SEO Strategy
24:48 Tailoring Strategies to Unique Brands
29:31 Learning and Growing as an Entrepreneur

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Chapters

1. there's no point in ranking for like something that accrues several hundred (00:00:00)

2. thousands of searches and number one. (00:00:02)

3. And your website's not ready to deal with those types of intents. (00:00:04)

4. Introduction and Guest Welcome (00:00:41)

5. Edwin Romero's Background in SEO (00:01:04)

6. Specialization in Salesforce Commerce Cloud (00:01:16)

7. Balancing SEO Practice and Family Business (00:02:10)

8. Understanding Salesforce Commerce Cloud (00:03:45)

9. Exploring Magento and Website Migrations (00:05:57)

10. Planning a Successful Website Migration (00:08:24)

11. Pragmatic SEO Approach (00:14:10)

12. SEO and Conversion Optimization (00:15:56)

13. The Out of Office Podcast (00:17:14)

14. Creative Outlets and Podcasting (00:17:22)

15. Balancing Family and Hobbies (00:17:38)

16. Books and Movies as Hobbies (00:17:58)

17. Exploring Unique Reads (00:18:26)

18. Multiverse and De-stressing (00:19:19)

19. Transition from Corporate to Entrepreneurship (00:21:12)

20. Challenges of Independent Consultancy (00:22:19)

21. Building an SEO Strategy (00:24:22)

22. Tailoring Strategies to Unique Brands (00:25:18)

23. Learning and Growing as an Entrepreneur (00:30:01)