How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Simple and Smart SEO Show
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Making an SEO Plan For Your Business with Zoe Ashbridge
Manage episode 402058955 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.
Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.
Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.
If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!
Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.
Connect with Zoe:
Website
Linkedin
00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Zoe Ashbridge - Simple and Smart SEO Show Podcast Recording (2023-12-11 09_03 GMT-5) (00:00:00)
2. Introduction and Guest Introduction (00:00:47)
3. Zoe's Journey into SEO (00:01:15)
4. Zoe's SEO Blast on LinkedIn (00:02:25)
5. The Importance of Content in SEO (00:03:40)
6. Using Google Search Console for SEO (00:04:41)
7. Creating Content Around Keywords (00:05:53)
8. Building Topical Authority (00:07:08)
9. The Role of Video in SEO (00:09:19)
10. Creating Content Based on Customer Journey (00:11:24)
11. The Importance of Keywords in SEO (00:11:48)
12. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:16:46)
13. (Cont.) The Importance of Keywords in SEO (00:16:47)
14. Creating Content for Future SEO Benefits (00:16:50)
15. Balancing Immediate Revenue Needs with SEO (00:17:49)
16. Setting Up Google Search Console and Analytics (00:19:08)
17. The Impact of SEO on Other Marketing Channels (00:19:33)
18. Transitioning to SEO Goals and KPIs (00:20:19)
19. Understanding the Flow of SEO: Impressions, Clicks, Revenue (00:20:39)
20. The Role of Conversion Rate Optimization (CRO) in SEO (00:22:06)
21. Using Data to Improve Website Interactions (00:22:30)
22. The Importance of Experimentation in SEO (00:24:25)
23. Qualifying Leads with SEO (00:25:31)
24. Nurturing Brand Advocates (00:29:04)
25. SEO Strategies for 2024: Topical Authority and Cautious Use of AI (00:32:09)
26. Connecting with Zoe Ashbridge (00:33:34)
27. Identifying the Right Fit for Zoe's Services (00:34:02)
28. Closing Remarks and Contact Information (00:35:03)
144 episodes
Share
Manage episode 402058955 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.
Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.
Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.
If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!
Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.
Connect with Zoe:
Website
Linkedin
00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Zoe Ashbridge - Simple and Smart SEO Show Podcast Recording (2023-12-11 09_03 GMT-5) (00:00:00)
2. Introduction and Guest Introduction (00:00:47)
3. Zoe's Journey into SEO (00:01:15)
4. Zoe's SEO Blast on LinkedIn (00:02:25)
5. The Importance of Content in SEO (00:03:40)
6. Using Google Search Console for SEO (00:04:41)
7. Creating Content Around Keywords (00:05:53)
8. Building Topical Authority (00:07:08)
9. The Role of Video in SEO (00:09:19)
10. Creating Content Based on Customer Journey (00:11:24)
11. The Importance of Keywords in SEO (00:11:48)
12. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:16:46)
13. (Cont.) The Importance of Keywords in SEO (00:16:47)
14. Creating Content for Future SEO Benefits (00:16:50)
15. Balancing Immediate Revenue Needs with SEO (00:17:49)
16. Setting Up Google Search Console and Analytics (00:19:08)
17. The Impact of SEO on Other Marketing Channels (00:19:33)
18. Transitioning to SEO Goals and KPIs (00:20:19)
19. Understanding the Flow of SEO: Impressions, Clicks, Revenue (00:20:39)
20. The Role of Conversion Rate Optimization (CRO) in SEO (00:22:06)
21. Using Data to Improve Website Interactions (00:22:30)
22. The Importance of Experimentation in SEO (00:24:25)
23. Qualifying Leads with SEO (00:25:31)
24. Nurturing Brand Advocates (00:29:04)
25. SEO Strategies for 2024: Topical Authority and Cautious Use of AI (00:32:09)
26. Connecting with Zoe Ashbridge (00:33:34)
27. Identifying the Right Fit for Zoe's Services (00:34:02)
28. Closing Remarks and Contact Information (00:35:03)
144 episodes
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Similar to The Simple and Smart SEO Show
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Go offline with the Player FM app!
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