Build a Successful and Easy SEO Strategy w/Katlyn Paskorz

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH.

We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.

Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence.

Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion.

We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.
Connect with Katlyn:
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Free Website Guide
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0:00 Introduction and Guest Welcome

00:17 Katlyn's Pittsburgh Connection

01:27 Katlyn's Journey to Starting Her Agency

03:05 The Creative Side of SEO

04:10 Client Strategies and Packages

04:54 Importance of Customer Interaction

06:57 Leveraging Google Business Profile and Ads

14:45 Using Google Tools for SEO

17:51 Understanding Google Analytics for Small Businesses

18:18 Setting Up and Tracking Key Metrics

18:50 The Importance of Quality Traffic

20:27 Optimizing Blog Content for Conversions

22:22 Creating Conversion-Focused Content

23:42 Leveraging LinkedIn for SEO

24:51 SEO Tips for Busy Entrepreneurs

27:33 Conclusion and Resources

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Chapters

1. Instead of just, talking to the business owner and coming up with a strategy. (00:00:00)

2. Introduction and Guest Welcome (00:00:50)

3. Katlyn's Pittsburgh Connection (00:01:07)

4. Katlyn's Journey to Starting Her Agency (00:02:17)

5. The Creative Side of SEO (00:03:55)

6. Client Strategies and Packages (00:05:01)

7. Importance of Customer Interaction (00:05:45)

8. Google Business Profile and Ads (00:07:48)

9. [Ad] The Growth Gear (00:10:34)

10. (Cont.) Google Business Profile and Ads (00:11:12)

11. Leveraging Google Tools for SEO (00:15:58)

12. Understanding Google Analytics for Small Businesses (00:19:00)

13. Setting Up and Tracking Key Metrics (00:19:27)

14. The Importance of Quality Traffic (00:20:42)

15. Optimizing Blog Content for Conversions (00:21:37)

16. Creating Conversion-Focused Content (00:23:29)

17. Leveraging LinkedIn for SEO and Branding (00:24:48)

18. SEO Tips for Busy Small Business Owners (00:25:56)

19. Conclusion and Resources (00:28:36)