SEO Reimagined: Owned Asset Optimization With Jonas Sickler

The Simple and Smart SEO Show

In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy.
1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.
2. Meet the MACH-6 model: An upgrade to a traditional marketing model.

• Contrasts with the PESO model, emphasizing the importance of building equity in owned assets.
• Integrate SEO with other channels like social media and email for a cohesive strategy.

3. AI and SEO are evolving. How your business can keep up:

• Businesses must tell accurate and updated stories across all digital platforms for more accurate AI-generated content.
• Optimize for both search engines and user experience.

00:00 Introduction and Guest Welcome
01:09 Building a Positive Work Culture
02:57 The Importance of Passion in Work
02:57 Coaching and Leadership Insights
06:17 SEO and Business Integration
07:41 The Value of Owned Assets
10:03 Leveraging Multiple Channels
12:26 The Mach-6 Framework
14:24 Collaboration Across Departments
19:05 Optimizing Your Digital Assets
19:37 The Importance of Social Profiles
19:45 Revisiting Neglected Accounts
20:07 Controlling Your Search Results
20:24 Understanding the PESO Model
21:48 Owned Asset Optimization Explained
23:46 Real-Life Examples of Brand Stories
27:32 Leveraging Technology for Customer Optimization
28:59 SEO vs. Owned Asset Optimization
31:55 Connecting with Your Audience
Connect With Jonas Sickler
Linkedin
Twitter
Explore Terakeet Resources
MACH-6 Matrix

Send me a text!

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Chapters

1. I think that's where SEO needs to be. (00:00:00)

2. Building a Positive Work Culture (00:01:09)

3. Coaching and Leadership Insights (00:02:57)

4. SEO and Business Integration (00:06:17)

5. The Value of Owned Assets (00:07:41)

6. Leveraging Multiple Channels (00:10:03)

7. The Mach-6 Framework (00:12:26)

8. Collaboration Across Departments (00:14:24)

9. Optimizing Your Digital Assets (00:19:05)

10. The Importance of Social Profiles (00:19:37)

11. Revisiting Neglected Accounts (00:19:45)

12. Controlling Your Search Results (00:20:07)

13. Understanding the PESO Model (00:20:24)

14. Owned Asset Optimization Explained (00:21:48)

15. Real-Life Examples of Brand Stories (00:23:46)

16. [Ad] The Growth Gear (00:25:53)

17. (Cont.) Real-Life Examples of Brand Stories (00:26:31)

18. Leveraging Technology for Customer Optimization (00:28:09)

19. SEO vs. Owned Asset Optimization (00:29:36)

20. Connecting with Your Audience (00:32:32)