Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to The Simple and Smart SEO Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt
Manage episode 406175176 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.
- Overlooking content relevance
- The pitfalls of link buying
- And the threat of penalties from Google.
Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digital PR and How to Avoid Them
23:40 The Potential Impact of Controversial Campaigns
25:16 Practical Advice for Small Business Owners
26:51 Identifying the Ideal JBH Client
28:53 Closing Thoughts and Gratitude
Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.
That's loveyoursenior.com.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Jane Hunt - Simple and Smart SEO Show Podcast Recording (2023-12-19 09_05 GMT-5) (00:00:00)
2. Welcome to the Simple and Smart SEO Show! (00:00:55)
3. Introducing Jane Hunt from JBH (00:00:58)
4. The Evolution of JBH: From Digital PR to SEO (00:01:28)
5. Discovering the Synergy Between PR and SEO (00:02:01)
6. Specializing in Digital PR: A Strategic Shift (00:02:44)
7. The Comprehensive Approach to Digital PR (00:03:38)
8. Exploring the Depths of PR Beyond Link Building (00:04:07)
9. Press Releases vs. Digital PR: Understanding the Difference (00:05:49)
10. Decoding PR, Marketing, and Advertising (00:07:09)
11. The Multifaceted Role of Today's Marketers (00:08:56)
12. Measuring the Impact of PR and SEO Efforts (00:09:24)
13. The Power of Quality Over Quantity in Backlinks (00:11:16)
14. A Success Story: The Impact of PR on Sales (00:12:49)
15. The Added Value of Digital PR (00:14:55)
16. Preparing for a Public Relations Campaign (00:15:40)
17. Navigating the Intersection of SEO and Public Relations (00:17:18)
18. Common Mistakes in Digital PR and How to Avoid Them (00:20:40)
19. The Potential Impact of Controversial Campaigns (00:24:03)
20. Practical Advice for Small Business Owners (00:25:39)
21. Identifying the Ideal JBH Client (00:27:14)
22. Closing Thoughts and Gratitude (00:29:16)
169 episodes
Share
Manage episode 406175176 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.
- Overlooking content relevance
- The pitfalls of link buying
- And the threat of penalties from Google.
Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digital PR and How to Avoid Them
23:40 The Potential Impact of Controversial Campaigns
25:16 Practical Advice for Small Business Owners
26:51 Identifying the Ideal JBH Client
28:53 Closing Thoughts and Gratitude
Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.
That's loveyoursenior.com.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Jane Hunt - Simple and Smart SEO Show Podcast Recording (2023-12-19 09_05 GMT-5) (00:00:00)
2. Welcome to the Simple and Smart SEO Show! (00:00:55)
3. Introducing Jane Hunt from JBH (00:00:58)
4. The Evolution of JBH: From Digital PR to SEO (00:01:28)
5. Discovering the Synergy Between PR and SEO (00:02:01)
6. Specializing in Digital PR: A Strategic Shift (00:02:44)
7. The Comprehensive Approach to Digital PR (00:03:38)
8. Exploring the Depths of PR Beyond Link Building (00:04:07)
9. Press Releases vs. Digital PR: Understanding the Difference (00:05:49)
10. Decoding PR, Marketing, and Advertising (00:07:09)
11. The Multifaceted Role of Today's Marketers (00:08:56)
12. Measuring the Impact of PR and SEO Efforts (00:09:24)
13. The Power of Quality Over Quantity in Backlinks (00:11:16)
14. A Success Story: The Impact of PR on Sales (00:12:49)
15. The Added Value of Digital PR (00:14:55)
16. Preparing for a Public Relations Campaign (00:15:40)
17. Navigating the Intersection of SEO and Public Relations (00:17:18)
18. Common Mistakes in Digital PR and How to Avoid Them (00:20:40)
19. The Potential Impact of Controversial Campaigns (00:24:03)
20. Practical Advice for Small Business Owners (00:25:39)
21. Identifying the Ideal JBH Client (00:27:14)
22. Closing Thoughts and Gratitude (00:29:16)
169 episodes
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Similar to The Simple and Smart SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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Go offline with the Player FM app!
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