SEO, GPTs and Writing Content Briefs with Tom Winter

The Simple and Smart SEO Show

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter

Today I'm talking with Tom Winter.
Tom designed the content research and writing tool, SEOWind.
Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO.

• Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.
• The number one thing you can do today: optimize old content
• Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content.

Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.

00:00 Introduction and Guest Introduction

00:41 Tom Winter's Journey into AI and SEO

00:54 The Birth of SEO Wind

01:22 Tom's Entrepreneurial Journey

02:12 The Challenges of Content Creation

03:08 Understanding Content Briefs and Search Intent

03:33 The Role of AI in Content Creation

04:51 The Importance of Research in Content Creation

05:37 How Google Evaluates Content

06:57 The Risk Google Takes with Search Results

07:43 The Role of AI in SEO

09:21 The Importance of Helpful and Valuable Content

10:52 The Power of AI in Content Research

12:29 The Future of AI in Content Marketing

14:30 The Role of AI in Business Operations

15:39 The Importance of Context in AI

16:35 The Role of AI in SEO Optimization

19:52 The Future of AI in Business

23:46 The Importance of Content in Business

30:01 Conclusion and Contact Information
Connect With Tom:
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SEOWind

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Chapters

1. Tom Winter (00:00:00)

2. Introduction and Guest Introduction (00:00:29)

3. Tom Winter's Journey into AI and SEO (00:01:10)

4. The Birth of SEOwind (00:01:23)

5. Tom's Entrepreneurial Journey (00:01:51)

6. The Challenges of Content Creation (00:02:41)

7. Understanding Content Briefs and Search Intent (00:03:37)

8. The Role of AI in Content Creation (00:04:02)

9. The Importance of Research in Content Creation (00:05:20)

10. How Google Evaluates Content (00:06:06)

11. The Risk Google Takes with Search Results (00:07:26)

12. The Role of AI in SEO (00:08:12)

13. The Importance of Helpful and Valuable Content (00:09:50)

14. The Power of AI in Content Research (00:11:21)

15. The Future of AI in Content Marketing (00:12:58)

16. The Role of AI in Business Operations (00:14:59)

17. The Importance of Context in AI (00:16:08)

18. The Role of AI in SEO Optimization (00:17:04)

19. [Ad] The Growth Gear (00:19:12)

20. (Cont.) The Role of AI in SEO Optimization (00:19:50)

21. The Future of AI in Business (00:20:58)

22. The Importance of Content in Business (00:24:48)

23. Conclusion and Contact Information (00:31:00)