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SEO, GPTs and Writing Content Briefs with Tom Winter
Manage episode 403533200 series 3347766
Leveraging AI for Content Writing and SEO: A Chat with Tom Winter
Today I'm talking with Tom Winter.
Tom designed the content research and writing tool, SEOWind.
Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO.
- Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.
- The number one thing you can do today: optimize old content
- Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content.
Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.
00:00 Introduction and Guest Introduction
00:41 Tom Winter's Journey into AI and SEO
00:54 The Birth of SEO Wind
01:22 Tom's Entrepreneurial Journey
02:12 The Challenges of Content Creation
03:08 Understanding Content Briefs and Search Intent
03:33 The Role of AI in Content Creation
04:51 The Importance of Research in Content Creation
05:37 How Google Evaluates Content
06:57 The Risk Google Takes with Search Results
07:43 The Role of AI in SEO
09:21 The Importance of Helpful and Valuable Content
10:52 The Power of AI in Content Research
12:29 The Future of AI in Content Marketing
14:30 The Role of AI in Business Operations
15:39 The Importance of Context in AI
16:35 The Role of AI in SEO Optimization
19:52 The Future of AI in Business
23:46 The Importance of Content in Business
30:01 Conclusion and Contact Information
Connect With Tom:
LinkedIn
SEOWind
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Tom Winter (00:00:00)
2. Introduction and Guest Introduction (00:00:29)
3. Tom Winter's Journey into AI and SEO (00:01:10)
4. The Birth of SEOwind (00:01:23)
5. Tom's Entrepreneurial Journey (00:01:51)
6. The Challenges of Content Creation (00:02:41)
7. Understanding Content Briefs and Search Intent (00:03:37)
8. The Role of AI in Content Creation (00:04:02)
9. The Importance of Research in Content Creation (00:05:20)
10. How Google Evaluates Content (00:06:06)
11. The Risk Google Takes with Search Results (00:07:26)
12. The Role of AI in SEO (00:08:12)
13. The Importance of Helpful and Valuable Content (00:09:50)
14. The Power of AI in Content Research (00:11:21)
15. The Future of AI in Content Marketing (00:12:58)
16. The Role of AI in Business Operations (00:14:59)
17. The Importance of Context in AI (00:16:08)
18. The Role of AI in SEO Optimization (00:17:04)
19. The Future of AI in Business (00:20:21)
20. The Importance of Content in Business (00:24:11)
21. Conclusion and Contact Information (00:30:23)
158 episodes
Manage episode 403533200 series 3347766
Leveraging AI for Content Writing and SEO: A Chat with Tom Winter
Today I'm talking with Tom Winter.
Tom designed the content research and writing tool, SEOWind.
Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO.
- Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.
- The number one thing you can do today: optimize old content
- Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content.
Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.
00:00 Introduction and Guest Introduction
00:41 Tom Winter's Journey into AI and SEO
00:54 The Birth of SEO Wind
01:22 Tom's Entrepreneurial Journey
02:12 The Challenges of Content Creation
03:08 Understanding Content Briefs and Search Intent
03:33 The Role of AI in Content Creation
04:51 The Importance of Research in Content Creation
05:37 How Google Evaluates Content
06:57 The Risk Google Takes with Search Results
07:43 The Role of AI in SEO
09:21 The Importance of Helpful and Valuable Content
10:52 The Power of AI in Content Research
12:29 The Future of AI in Content Marketing
14:30 The Role of AI in Business Operations
15:39 The Importance of Context in AI
16:35 The Role of AI in SEO Optimization
19:52 The Future of AI in Business
23:46 The Importance of Content in Business
30:01 Conclusion and Contact Information
Connect With Tom:
LinkedIn
SEOWind
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. Tom Winter (00:00:00)
2. Introduction and Guest Introduction (00:00:29)
3. Tom Winter's Journey into AI and SEO (00:01:10)
4. The Birth of SEOwind (00:01:23)
5. Tom's Entrepreneurial Journey (00:01:51)
6. The Challenges of Content Creation (00:02:41)
7. Understanding Content Briefs and Search Intent (00:03:37)
8. The Role of AI in Content Creation (00:04:02)
9. The Importance of Research in Content Creation (00:05:20)
10. How Google Evaluates Content (00:06:06)
11. The Risk Google Takes with Search Results (00:07:26)
12. The Role of AI in SEO (00:08:12)
13. The Importance of Helpful and Valuable Content (00:09:50)
14. The Power of AI in Content Research (00:11:21)
15. The Future of AI in Content Marketing (00:12:58)
16. The Role of AI in Business Operations (00:14:59)
17. The Importance of Context in AI (00:16:08)
18. The Role of AI in SEO Optimization (00:17:04)
19. The Future of AI in Business (00:20:21)
20. The Importance of Content in Business (00:24:11)
21. Conclusion and Contact Information (00:30:23)
158 episodes
All episodes
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