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The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
Manage episode 415607360 series 3347766
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She stressed the need for honesty and vulnerability in sharing learning experiences.
- Shifts in the creator economy (TikTok, AI) make it challenging to keep up.
How should businesses use Pinterest?
- Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
- Search intent on Pinterest is critical.
- 97 percent of searches on the platform are unbranded.
- Pinterest users are more interested in products that serve them vs brands.
- Local businesses: optimize your profiles with location details.
Promoted Pins vs. Pinterest Ads
- Promoted pins are more about awareness.
- Pinterest Ads are more about driving specific actions. Both
- A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.
Insights For Building a Woman-Owned Business
- Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
- Women business owners must juggle family and work differently from men.
- Share experience over advice
Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast
Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.
Listen on: Apple Podcasts Spotify The Feminine Advantage: An Empowering Series for Women Consultants
Six must-listen episodes that tackle key challenges for women entrepreneurs.
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. The digital marketing world, every year that we go forward, you have to (00:00:00)
2. realize nobody's ever done this before. (00:00:04)
3. Welcome to the Simple and Smart SEO Show Podcast (00:01:05)
4. Kate Ahl's Journey (00:01:11)
5. The Evolution of Pinterest and Its Challenges (00:02:00)
6. Crafting the Perfect Podcast Intro (00:03:08)
7. Leveraging Pinterest for Business Growth (00:05:24)
8. [Ad] The Growth Gear (00:08:36)
9. (Cont.) Leveraging Pinterest for Business Growth (00:09:14)
10. Understanding Search Intent on Pinterest (00:12:00)
11. Ideating Pinterest Content for Local Businesses (00:15:34)
12. [Ad] The Feminine Advantage: An Empowering Series for Women Consultants (00:18:08)
13. (Cont.) Ideating Pinterest Content for Local Businesses (00:18:56)
14. Unlocking the Power of Feedback for Website Optimization (00:20:43)
15. Demystifying Pinterest Ads and Promoted Pins (00:21:16)
16. The Journey of Experimentation with Pinterest Ads (00:23:40)
17. Navigating the Digital Marketing Landscape with Authenticity (00:26:11)
18. Finding Your Voice in Business and Podcasting (00:28:59)
19. Embracing the Challenges of Running a Business as a Woman (00:30:14)
20. The Importance of Sharing Experiences Over Advice (00:31:57)
21. Concluding Thoughts on Business, Learning, and Growth (00:37:20)
157 episodes
Manage episode 415607360 series 3347766
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She stressed the need for honesty and vulnerability in sharing learning experiences.
- Shifts in the creator economy (TikTok, AI) make it challenging to keep up.
How should businesses use Pinterest?
- Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
- Search intent on Pinterest is critical.
- 97 percent of searches on the platform are unbranded.
- Pinterest users are more interested in products that serve them vs brands.
- Local businesses: optimize your profiles with location details.
Promoted Pins vs. Pinterest Ads
- Promoted pins are more about awareness.
- Pinterest Ads are more about driving specific actions. Both
- A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.
Insights For Building a Woman-Owned Business
- Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
- Women business owners must juggle family and work differently from men.
- Share experience over advice
Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast
Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.
Listen on: Apple Podcasts Spotify The Feminine Advantage: An Empowering Series for Women Consultants
Six must-listen episodes that tackle key challenges for women entrepreneurs.
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. The digital marketing world, every year that we go forward, you have to (00:00:00)
2. realize nobody's ever done this before. (00:00:04)
3. Welcome to the Simple and Smart SEO Show Podcast (00:01:05)
4. Kate Ahl's Journey (00:01:11)
5. The Evolution of Pinterest and Its Challenges (00:02:00)
6. Crafting the Perfect Podcast Intro (00:03:08)
7. Leveraging Pinterest for Business Growth (00:05:24)
8. [Ad] The Growth Gear (00:08:36)
9. (Cont.) Leveraging Pinterest for Business Growth (00:09:14)
10. Understanding Search Intent on Pinterest (00:12:00)
11. Ideating Pinterest Content for Local Businesses (00:15:34)
12. [Ad] The Feminine Advantage: An Empowering Series for Women Consultants (00:18:08)
13. (Cont.) Ideating Pinterest Content for Local Businesses (00:18:56)
14. Unlocking the Power of Feedback for Website Optimization (00:20:43)
15. Demystifying Pinterest Ads and Promoted Pins (00:21:16)
16. The Journey of Experimentation with Pinterest Ads (00:23:40)
17. Navigating the Digital Marketing Landscape with Authenticity (00:26:11)
18. Finding Your Voice in Business and Podcasting (00:28:59)
19. Embracing the Challenges of Running a Business as a Woman (00:30:14)
20. The Importance of Sharing Experiences Over Advice (00:31:57)
21. Concluding Thoughts on Business, Learning, and Growth (00:37:20)
157 episodes
All episodes
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