The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl

The Simple and Smart SEO Show

Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about

• leveraging Pinterest for business growth
• Pinterest's constant changes
• Nuances of digital marketing and
• The Importance of sharing experience over advice.

Navigating a business in the AI era?

• Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
• She stressed the need for honesty and vulnerability in sharing learning experiences.
• Shifts in the creator economy (TikTok, AI) make it challenging to keep up.

How should businesses use Pinterest?

• Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
• Search intent on Pinterest is critical.
• 97 percent of searches on the platform are unbranded.
• Pinterest users are more interested in products that serve them vs brands.
• Local businesses: optimize your profiles with location details.

Promoted Pins vs. Pinterest Ads

• Promoted pins are more about awareness.
• Pinterest Ads are more about driving specific actions. Both
• A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.

Insights For Building a Woman-Owned Business

• Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
• Women business owners must juggle family and work differently from men.
• Share experience over advice

Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast

Send me a text!

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Chapters

1. The digital marketing world, every year that we go forward, you have to (00:00:00)

2. realize nobody's ever done this before. (00:00:04)

3. Welcome to the Simple and Smart SEO Show Podcast (00:01:05)

4. Kate Ahl's Journey (00:01:11)

5. The Evolution of Pinterest and Its Challenges (00:02:00)

6. Crafting the Perfect Podcast Intro (00:03:08)

7. Leveraging Pinterest for Business Growth (00:05:24)

8. [Ad] The Growth Gear (00:08:36)

9. (Cont.) Leveraging Pinterest for Business Growth (00:09:14)

10. Understanding Search Intent on Pinterest (00:12:00)

11. Ideating Pinterest Content for Local Businesses (00:15:34)

12. [Ad] The Feminine Advantage: An Empowering Series for Women Consultants (00:18:08)

13. (Cont.) Ideating Pinterest Content for Local Businesses (00:18:56)

14. Unlocking the Power of Feedback for Website Optimization (00:20:43)

15. Demystifying Pinterest Ads and Promoted Pins (00:21:16)

16. The Journey of Experimentation with Pinterest Ads (00:23:40)

17. Navigating the Digital Marketing Landscape with Authenticity (00:26:11)

18. Finding Your Voice in Business and Podcasting (00:28:59)

19. Embracing the Challenges of Running a Business as a Woman (00:30:14)

20. The Importance of Sharing Experiences Over Advice (00:31:57)

21. Concluding Thoughts on Business, Learning, and Growth (00:37:20)