Can Your Email Sink Your SEO? 2024 Updates w/Kris Daria

The Simple and Smart SEO Show

On Feb. 1, Google and Yahoo are changing email deliverability standards. Is your business ready?
In today's show, Klaviyo email marketing expert Kris Daria joins us.
Kris started with large ecommerce brands before branching out on her own to help small businesses.
We go wayyyy back to Clubhouse circa 2020.
Kris has an incredible knack for making email marketing approachable!
Here's the big takeaways:

1. Google and Yahoo are implementing stricter email spam prevention measures on February 1, 2024.

• This is the first time in two decades that such significant changes will be made.
• Kris gives a ton of tips that you can implement NOW to make sure your emails stay in the inbox vs. the junk folder.

2. Kris's tips for smaller brands when it comes to email marketing:

• Personalize emails and utilize segmentation features.
• Nurture stronger, more meaningful relationships with emails.
• Send out a consistent weekly email newsletter to your audience.
• Listen for Kris's FIRE tip for sending a second email in one week.

3. Definitions of email terms:

• There's a difference between email campaigns (1-many) and email flows (1-1).
• Leverage your ESPs automation capabilities to personalize the customer journey.
• Use a professional domain for sending emails.
• Capture explicit consent before emailing.
• Clean and maintain a quality email list to ensure better deliverability.
• Avoid spam words in email subject lines.
• And many more tips you can implement right away!
  

Connect with Kris:
Website + Free Klaviyo Email Resources

Klaviyo Checklist

Cheryl Rerick’s deliverability webinar

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Chapters

1. Kris Daria (00:00:00)

2. Introduction and Welcoming the Guest (00:00:56)

3. Discovering Klaviyo Experts (00:01:15)

4. Making Email Marketing Approachable (00:01:36)

5. The Importance of Consistency in Email Marketing (00:01:41)

6. The Role of SEO in Email Marketing (00:01:53)

7. The Journey to Becoming a Klaviyo Expert (00:02:58)

8. The Shift from Corporate to Entrepreneurship (00:04:01)

9. The Evolution of Services Offered (00:04:50)

10. Learning from Bigger Brands (00:05:32)

11. The Importance of Personalization in Emails (00:06:15)

12. The Ideal Cadence for Email Marketing (00:07:36)

13. Understanding Campaigns and Flows in Klaviyo (00:09:52)

14. [Ad] The Growth Gear (00:14:13)

15. (Cont.) Understanding Campaigns and Flows in Klaviyo (00:14:51)

16. The Power of Personal Stories in Email Marketing (00:15:46)

17. The Impact of New Email Rules on Deliverability (00:18:43)

18. Avoiding the Spam Folder and Maintaining Sender Reputation (00:21:08)

19. Avoiding Spam Words in Email Subject Lines (00:23:10)

20. Designing Effective Emails: Balance of Images and Text (00:23:24)

21. Utilizing Prebuilt Email Templates (00:24:04)

22. Creative Subject Lines to Boost Open Rates (00:24:43)

23. Dealing with Emails Marked as Spam (00:25:14)

24. The Importance of a Branded Email Address (00:25:39)

25. Email Spoofing and Its Impact (00:26:00)

26. [Ad] This Is Propaganda (00:26:00)

27. (Cont.) The Importance of a Branded Email Address (00:26:38)

28. The Importance of an Email List in Case of Social Media Hacking (00:27:23)

29. Quality Over Quantity: Building an Engaged Email List (00:28:03)

30. Understanding Email Open Rates and Click Rates (00:28:30)

31. The Power of Segmentation in Email Marketing (00:31:56)

32. The Benefits of Klaviyo for Small and Growing Businesses (00:33:37)

33. Klaviyo's Integration with Advertising Platforms (00:34:16)

34. The Importance of Google Reviews and SEO (00:36:32)

35. Final Thoughts and Contact Information (00:39:50)