How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush
Manage episode 347196424 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush. Today she is sharing about their SEO products Surround Sound.
Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!
- Apply for your own $99 SEO Site Audit!
- Leave a text or voice note.
1. Surround Sound is an SEO tool that helps with outreach.
- Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
- Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.
2. It is important to understand where your business stands in the market.
- There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
- Using high intent keywords (keywords with commercial intent) will help you.
3. Surround Sound SEO is a way to leverage other sites that already rank for keywords to get your own site mentioned.
- Try to build a relationship with the publication by offering something in return.
- Understanding a customer's unique buyer's journey is important to align marketing.
5. Connect with Alisa:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
School of Podcasting -Launch, Grow, Monetize Your Podcast
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify
Learn how to plan, record, and launch your podcast with this illustrated guide.
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:09:01)
2. (Cont.) Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush (00:09:02)
3. [Ad] How to Start a Podcast Guide: The Complete Guide (00:28:00)
4. (Cont.) Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush (00:28:01)
142 episodes
Share
Manage episode 347196424 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush. Today she is sharing about their SEO products Surround Sound.
Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!
- Apply for your own $99 SEO Site Audit!
- Leave a text or voice note.
1. Surround Sound is an SEO tool that helps with outreach.
- Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
- Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.
2. It is important to understand where your business stands in the market.
- There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
- Using high intent keywords (keywords with commercial intent) will help you.
3. Surround Sound SEO is a way to leverage other sites that already rank for keywords to get your own site mentioned.
- Try to build a relationship with the publication by offering something in return.
- Understanding a customer's unique buyer's journey is important to align marketing.
5. Connect with Alisa:
Connect w/ B: YouTube, Website, LinkedIn, Instagram
School of Podcasting -Launch, Grow, Monetize Your Podcast
You’re don't know where to learn to podcast. Now You do. Click the link.
Listen on: Apple Podcasts Spotify
Learn how to plan, record, and launch your podcast with this illustrated guide.
Support the Show.
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Chapters
1. [Ad] School of Podcasting -Launch, Grow, Monetize Your Podcast (00:09:01)
2. (Cont.) Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush (00:09:02)
3. [Ad] How to Start a Podcast Guide: The Complete Guide (00:28:00)
4. (Cont.) Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush (00:28:01)
142 episodes
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Similar to The Simple and Smart SEO Show
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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