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Never Stop Optimizing Your Website! [Follow Through Fridays]

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Manage episode 442850814 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links.
Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.

Key Takeaways:

  1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
  2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
  3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
  4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
  5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

  1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
  2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
  3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
  4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Chapters

1. welcome back to another episode of the Simple and Smart SEO Show podcast. (00:00:00)

2. Guided Selling Approach Explained (00:01:22)

3. Optimizing Categories and Collections (00:03:23)

4. Updating Blogs and Affiliate Links (00:04:54)

5. Visibility Audits and Brand Resumes (00:06:11)

6. Final Thoughts and Announcements (00:08:32)

167 episodes

Artwork
iconShare
 
Manage episode 442850814 series 3347766
Content provided by Crystal Waddell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Waddell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links.
Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.

Key Takeaways:

  1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
  2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
  3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
  4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
  5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

  1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
  2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
  3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
  4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

  continue reading

Chapters

1. welcome back to another episode of the Simple and Smart SEO Show podcast. (00:00:00)

2. Guided Selling Approach Explained (00:01:22)

3. Optimizing Categories and Collections (00:03:23)

4. Updating Blogs and Affiliate Links (00:04:54)

5. Visibility Audits and Brand Resumes (00:06:11)

6. Final Thoughts and Announcements (00:08:32)

167 episodes

All episodes

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