How the SERP Is Changing The Ways SEOs SEO: Ray Grieselhuber

The Simple and Smart SEO Show

Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber.
Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online.
Ray also eplains the importance of localization and digital assets in boosting a company's online presence.
This convo is full of practical advice for small businesses and provides a deep understanding of the constantly changing world of SEO.
Connect with Ray Grieselhuber
DemandSphere Website
Linkedin
Twitter
02:14 Understanding E-commerce Beyond Traditional Perception
03:08 The Importance of SEO in E-commerce
03:18 Discussion on 'Product Led SEO' by Eli Schwartz
04:51 The Importance of User Experience in SEO
06:44 The Interconnection of SEO and UX Design
07:20 The Evolution of Rank Tracking
12:49 Understanding Google's Search Generative Experience (SGE)
15:22 The Impact of SGE on Businesses
16:24 The Shift from Keyword-based to Semantic-based Search
17:20 Understanding E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO
18:09 The Importance of Authenticity in Content Creation
22:00 The Concept of Digital Assets
25:12 Benefits of Google Search Console
25:31 Exploring Other SEO Tools
25:47 Understanding the Importance of Data and Analytics
25:55 The Future of SEO Industry
26:15 Mobile vs Desktop: Where to Focus?
28:20 The Difference Between Translation and Localization
29:32 Discussing Shopify and SEO
30:13 The Importance of Keywords in SEO
30:28 The Potential of Spanish Speaking Market in the US
30:47 The Importance of Understanding Your Audience
32:23 The Final Question: One Thing to Increase Website Visibility

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Chapters

1. Ray G. (00:00:00)

2. Introduction and Guest Introduction (00:00:46)

3. Guest's Personal Background and Journey (00:01:15)

4. Introduction to Guest's Company and Its Focus (00:01:46)

5. Understanding E-commerce Beyond Traditional Perception (00:02:19)

6. The Importance of SEO in E-commerce (00:03:13)

7. Discussion on 'Product Led SEO' by Eli Schwartz (00:03:23)

8. The Importance of User Experience in SEO (00:04:56)

9. The Host's Personal Experience with SEO (00:05:32)

10. The Interconnection of SEO and UX Design (00:06:49)

11. The Evolution of Rank Tracking (00:07:25)

12. Understanding Google's Search Generative Experience (SGE) (00:12:54)

13. The Impact of SGE on Businesses (00:15:27)

14. The Shift from Keyword-based to Semantic-based Search (00:16:29)

15. Understanding E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO (00:17:25)

16. The Importance of Authenticity in Content Creation (00:18:14)

17. The Concept of Digital Assets (00:22:05)

18. The Impact of Name, Image, and Likeness (NIL) in College Athletics (00:22:27)

19. The Potential of NFTs in NIL (00:24:16)

20. Discussing the Impact of Sports on Schools (00:24:36)

21. Transition to Search Engine Results (00:24:54)

22. Introduction to Google Search Console (00:25:09)

23. Benefits of Google Search Console (00:25:17)

24. Exploring Other SEO Tools (00:25:36)

25. Understanding the Importance of Data and Analytics (00:25:52)

26. The Future of SEO Industry (00:26:00)

27. Mobile vs Desktop: Where to Focus? (00:26:20)

28. Personal Shopping Preferences (00:26:41)

29. Understanding the Concept of Localization (00:28:02)

30. The Importance of Language in Localization (00:28:16)

31. The Difference Between Translation and Localization (00:28:48)

32. The Role of Expertise in Localization (00:29:54)

33. Discussing Shopify and SEO (00:30:00)

34. The Importance of Keywords in SEO (00:30:41)

35. The Potential of Spanish Market (00:30:56)

36. The Importance of Understanding Your Audience (00:31:15)

37. The Final Question: One Thing to Increase Website Visibility (00:32:51)

38. The Importance of Understanding Your Users (00:34:12)

39. Wrapping Up the Discussion (00:34:24)