Using Data to Create an Amazing Customer Experience

The Site Shed

Part Three – Using Data to Create an Amazing Customer Experience

Series: Getting Paid On-Site and On Time

Guest: Marcel Donnelly from Flat Rate NOW

Data has become a significant asset for businesses. We can even say that it has become more valuable than oil. How does this massive statement hold? As data-capturing technologies advance, so do businesses’ opportunities to draw more comprehensive insights from it. Every click and every like leave traces around the Internet. These, in turn, make up an algorithm that companies can analyze.

Data capture and analysis enhances business operations and decision-making. Data collection business is vital in coming up with a segmented list of information and customer data acquisition. Customer data allows companies to track consumer behavior to come up with predictive analytics.

In the last installment of Getting Paid On-Site and On Time series, we’re back with Marcel to discuss the importance of data in business. Furthermore, we also talk about how to use data to create an amazing customer experience.

If you are interested in collecting data, building a database, you may check these episodes:

• TSS013 – Building a database with Bollo Empire – [LINK]
• TSS045 – Building your database – [LINK]
• TSS148 – Stop Working For Free, Time Is Money – [LINK]

About this podcast, ‘Using Data to Create an Amazing Customer Experience’

Podcast Highlights:

• 04:21 – The importance and impact of data in business
• 06:54 – Connecting the dots to leverage data
• 08:01 – The paradigm of digital marketing
• 10:43 – Data can steer the ship in the right direction
• 11:30 – Different income streams
• 12:18 – The importance of building your asset and database
• 13:27 – Understanding your costs
• 15:57 – Communicating with the customer about what’s relevant to them
• 17:24 – Dominant systems
• 18:11 – Leveraging your historical data
• 20:57 – Building rapport with your customer

The episode highlights and integrates all the topics from the previous episodes of Getting Paid On-Site and On Time, fro

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