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Thinking of rebranding? Listen to this first!
Manage episode 373784886 series 2682488
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Over the last few weeks, we've seen a pretty dramatic rebrand that saw an iconic blue bird (and a whole language created around it) replaced with a black X. Seemingly overnight. This is a pretty unusual rebrand, and that's what inspired me to chat all about the whys and wherefores of rebranding- why you might want to, evolution, messaging, loyalty, cost... the list goes on!
I hope you enjoy this one... I'd love to know your thoughts on it.
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