#16 Brandon Rhodes: How Overtime Is Disrupting The Sports Industry, Running Biz Dev @ OT, Marketing @ Gatorade, Starting MSBC The Smart Alec Show podcast

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#16 Brandon Rhodes: How Overtime is Disrupting the Sports Industry, Running Biz Dev @ OT, Marketing @ Gatorade, Starting MSBC

1+ y ago 52:14

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Brandon Rhodes is the Vice President of Business Development at Overtime, a Forbes 30 Under 30 Recipient, Co-Founder of “Hella Awkward” card game, and Co-Founder of the Michigan Sports Business Conference where he graduated from The University of Michigan’s business school. Brandon’s a strategic business builder and proven brand marketer with a track record of success across consumer products, tech, sports, and media tied to youth culture and worked in Global Brand Activation & Management, and Digital Strategy at PepsiCo’s Gatorade before joining the industry-disrupting Overtime. Above all, Brandon’s an awesome dude paving the way forward for the next generation of leaders within sports business and beyond — we’re honored to bring y’all this conversation with him.

Connect with Brandon:

LinkedIn: https://www.linkedin.com/in/bsrhodes/
IG: @overtimebrandon ; https://www.instagram.com/overtimebrandon/?hl=en
Twitter: @overtimebrandon ; https://twitter.com/overtimebrandon?lang=en
Purchase the Hella Awkward card game:

https://hellawkward.com/products/hella-awk-ward

OUTLINE:

Foreword 0:00 - 05:11
Start of conversation 05:11
How Brandon knew he wanted to go the sports route
Time working at Gatorade
Running Business Development at Overtime
Advice for succeeding in the space, getting your foot in the door, and more

Recorded on November 4th, 2022

#overtime #overtimeelite #sportsbiz #gatorade #michigan #msbc

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21 episodes