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#18 Kevin Rodriguez: The Role & Influence of the Sports Information Director in College Athletics, Working with UT Volleyball & Baseball
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Kevin Rodriguez is a Sports Information Director at The University of Texas at Austin, highly regarded as one of the most competitive collegiate athletic institutions to not only work at, but also regarded as one of the biggest brands in sports and most successful in college athletics, having won the Learfield Director’s Cup the previous 2 years. Kevin is the lead SID for UT baseball and UT Women’s Volleyball, with the former fielding the NCAA Men’s Player of the Year and the latter being regarded as one of the most prestigious volleyball programs in the history of the sport (they’re the #1 lock to win the NCAA 2022 Women’s Volleyball Title). Kevin has done extensive work with these sports and more, directing information and serving as a key liaison between the players, coaching staff, media, and other key sports stakeholders. Kevin graduated with a degree in Mass Communications from Sam Houston State University, where he also served as an SID there for two years, along with having worked with the National Football Foundation and University of Memphis as a Director of Athletic Communications. Above all, Kevin is not only a savant within the sports communications field, but a hilarious and down-to-earth dude who’s helped me learn more about the sports space and gain experience in collegiate athletics.
Connect with Kevin:
- LinkedIn: https://www.linkedin.com/in/krodthesid/
Keep up with UT Athletic Teams Kevin Works With:
- Texas Volleyball: https://texassports.com/sports/womens-volleyball
- Texas Baseball: https://texassports.com/sports/baseball
OUTLINE:
- Intro
- What a Sports Information Director is and why Kevin wanted to go into Sports Communications
- What is the role of an SID within College Athletics?
- How crucial are SIDs to the entire athletic program, and specifically the team?
- What it’s like working with one of the biggest brands in sports and most famous college athletics program at UT Austin
- What keeps Kevin going in the space despite the travels and at times long hours
- Advice for those wanting to break into sports communications
- Most memorable moments
Recorded on November 30th, 2022
#Sports #sportscommunications #collegeathletics #sportsinformationdirector #sid #texas #longhorns #hookem #texasvolleyball #texasbaseball
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