Ep. 197, You Can Bring A Product To Life (In As Little As 8 Weeks)

The Smart Marketer Podcast

If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.

Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.

"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw

Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).

You Will Learn:

• What to do when your core product stops driving profitability

• How quickly can you actually bring a product to life?

• Why are new products essential to business growth?

• Why you can't just launch a random product

And more!

LINKS

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

TIME STAMPS

03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)

05:43 Why Design Matters

08:49 Crunch Time

12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw

12:25 How To Grab People's Attention (Bring The Energy)

18:09 A Repeatable Process (That anyone can do)

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

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