Google's Market Share Dips What It Means For Your Local Business The Smashing Pixels Creative Digital Experience podcast

5:44

Don’t be intimidated by SEO or AI. Even small, well-optimized efforts can yield significant results. Start with just a handful of strategic keywords, track your progress, and let AI help you refine your approach. Over time, you’ll systematically climb the search rankings—turning more clicks into customers and growing your local business presence.…

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Step by Step Guide to Passage Indexing and Writing an Article 6:04

25 days ago6:04

6:04

Discover how Passage Indexing boosts visibility by ranking key sections of your content. Follow these tips to create well-structured articles that rank.

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Google's Market Share Dips What It Means for Your Local Business 2:12

9 weeks ago2:12

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Today we’re talking about a shocking update from Danny Goodwin over at Search Engine Land. Google’s search market share has dipped below 90% for the first time since 2015! What does that mean for you as a local business owner? Well, customers may be exploring other search engines—even AI-powered ones like ChatGPT and Perplexity—so it’s time to keep an eye on where your audience is searching. Stick around to learn why Google still matters most—and how you can stay ahead of the game as new search platforms grow. Read Blog Here - https://smashingpixels.ca/googles-market-share-dips-what-it-means-for-your-local-business/…

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Your Competitors Are Eating Your Lunch: A Look at the SEO Landscape 3:17

15 weeks ago3:17

3:17

Wake up and smell the competition, folks. While you’ve been on autopilot, your rivals have been getting serious about SEO. They’re not just nibbling at your market share—they’re devouring the whole buffet. Let me set the stage. It’s 2025, and SEO is a battlefield. The prize? Your customers’ attention, clicks, and ultimately, their wallets. And it’s intense out there.…

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The Google Game: How to Win Local SEO in 2025 4:03

15 weeks ago4:03

4:03

Let’s lift the curtain on the biggest player in the digital world: Google. In 2025, Google is no longer just a search engine; it’s the gatekeeper of the internet. And if your business wants to thrive, you need to understand how to play by its rules.

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SEO 101: Cutting Through the Noise and Focusing on What Matters 3:22

15 weeks ago3:22

3:22

Let's skip the jargon and get straight to the point. What exactly is SEO, and why should you, as a small business owner, care?

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Is Your Website Ready for 2025 2:40

20 weeks ago2:40

2:40

As we’ve been talking to local businesses throughout 2024, we keep hearing the same thing: customers just aren’t spending like they used to. Whether it’s due to the economy, interest rates, or something else, people are holding onto their money. In a challenging year like this, staying top of mind with your customers is crucial. So how do you do that? It starts with your website. Full Article - https://smashingpixels.ca/key-website-updates-for-2025/ Smashing Pixels Inc 25 King St B, Brantford, ON N3T 3C4 (226) 250-0112…

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Stop Selling on Social Media and Start Demonstrating 3:31

21 weeks ago3:31

3:31

In the fast-paced world of social media, everyone’s trying to grab attention. You see catchy headlines, bold claims, and promises that sound almost too good to be true. And while this approach might generate short-term interest, it often fails to build long-term trust. So, what if instead of focusing on selling, you shifted your strategy to demonstrating?…

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Shopify vs WordPress Choosing the Right Platform for Your E-commerce Business 5:27

22 weeks ago5:27

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Are you ready to launch your dream online store but feeling overwhelmed by the platform options? Look no further! "E-Commerce Launchpad" is here to guide you through the decision-making process, focusing on two leading contenders: Shopify and WordPress . In this episode, we break down the pros and cons of each platform, examining key factors like: Ease of Use: Is a user-friendly interface with 24/7 support your priority, or are you comfortable handling some technical aspects yourself? We explore the learning curve for both Shopify and WordPress, helping you determine which aligns better with your tech skills. Customisation: Do you envision a unique online store tailored to your brand's aesthetics and functionality? We discuss the customisation options offered by each platform, highlighting the flexibility of WordPress with its vast library of themes and plugins, and Shopify’s more streamlined, template-based approach. Budget: Starting an e-commerce business involves financial considerations. We compare the pricing models of Shopify and WordPress, outlining the costs involved beyond the basic platform fees. Scalability: As your business grows, you'll need a platform that can keep up. We analyse the scalability of Shopify and WordPress, discussing how each platform accommodates increasing demands. Whether you're a tech-savvy entrepreneur seeking maximum control or a newcomer prioritising ease of use, "E-Commerce Launchpad" provides valuable insights to help you make an informed decision. Tune in to discover which platform – Shopify or WordPress – is the perfect foundation for building your successful online store!…

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Can a Website Redesign Affect SEO? 5:12

23 weeks ago5:12

5:12

If your existing website feels outdated or is underperforming, a redesign may be the solution. While it’s easy to focus solely on aesthetics and content during this process, you must not overlook the critical role of Search Engine Optimization (SEO). The right website redesign strategy is vital to maintaining, if not improving, your site’s performance in search engine results pages (SERPs) after the refresh. Neglecting this can lead to decreased organic SEO performance, negating any gains you hoped to achieve.…

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The Importance of Mobile Optimization 4:52

23 weeks ago4:52

4:52

In today’s digital world, where smartphones and tablets dominate, mobile optimization is no longer just an added benefit—it’s a critical component of a successful online presence. Ensuring that your website is mobile-friendly not only enhances user experience but also boosts your search engine rankings and ultimately drives business growth. In this blog, we’ll explore why mobile optimization is essential for businesses of all sizes and industries.…

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Harnessing the Power of Social Media Marketing Strategies for Success 5:20

23 weeks ago5:20

5:20

Social media marketing has become an essential tool for small businesses and entrepreneurs. Whether you’re aiming to grow brand awareness or engage directly with your audience, a strategic approach to social media can offer a significant competitive advantage. This guide covers effective tactics and insights to boost your social media efforts, whether you’re just starting or looking to refine an existing strategy.…

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Getting Started with Web Development for Small Businesses 4:51

23 weeks ago4:51

4:51

Building a website can be a daunting task for small business owners who are unfamiliar with web development. From choosing the right platform to ensuring the site is user-friendly and optimized for search engines, there are many factors to consider. A well-crafted website can be a powerful tool for attracting customers, generating leads, and showcasing what your business has to offer. To help simplify the process, here are key steps to guide you through building a strong online presence.…

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The Evolution of Website Design Trends 5:26

23 weeks ago5:26

5:26

Web design has come a long way since the 1990s, when the internet was still new. Websites back then were simple and text-heavy, often featuring basic layouts with little to no interactivity. These early sites were built using plain HTML, with hyperlinks as the primary means of navigation.

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The Essential Website Maintenance Checklist for 2024 4:42

23 weeks ago4:42