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Social Media Consistency Is Key
Manage episode 310605136 series 3063623
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A Cup of Social Audio Blog EP2
Does consistency on Social Media really matter? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. In my opinion, the key to success on Social Media is consistency in posting. What does that mean? It does look a bit different for each business or nonprofit organization. What you don’t want to do is be consistently silent on social. I see a lot of excitement around a new page which is followed by many posts. Then too often the page owner gets busy or just forgets to post and within a week, or even worse a month, there’s no new content. Thus, making it look like the business or nonprofit has nothing going on or even worse out of business. After all, you are only as good as your last post. So, my suggestion is to post at least a minimum of once a week. If you can post more, great. I post anywhere from every day to once a week depending on the needs and budget of each of my clients. I also see many handles post a bunch of posts, back-to-back-to-back all in one day, and then not post again for weeks. That is called over-posting and this approach is not suggested as you need to give each post time to breathe and circulate. Spread those posts out over a month’s time, don’t post them all in one day. Pretty much anything in life benefits from consistency…a diet, exercise, chores, work, etc.…and so can your Social Media. Want more advice on Social Media marketing? Please continue to follow me for my next freshly brewed blog. Have a question? Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social! - The Social Barista
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