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#1 - Conversation with THE sales guru of the health & fitness industry, Hensley Ellefritz
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Hensley Ellefritz is the owner of Reboot Fitness Consulting where she's on a mission to guide small business owners to scale successfully without sacrificing their brand voice, values or vision. She is a sales savant, an operational guru in the health and fitness space, and generally a force to be reckoned with!
Our conversation weaves through entrepreneurship, coaching business owners, sales tips and how to navigate a life reset. We discuss Hensley's journey from a corporate job to starting her own business, the challenges and rewards of entrepreneurship, and the importance of building sustainable sales processes.
We also touch on common mistakes in sales, the role of personalization in sales, and the need for continuous improvement and adaptation in business. Hensley shares her insights on hiring and staffing, the value of personal branding, and the importance of resilience and optimism in overcoming challenges. She concludes with advice for aspiring entrepreneurs.
Hensley also shares her insights on how small business owners can hold themselves accountable in their day-to-day operations. She emphasizes the importance of creating a vision for what you want your day-to-day to look like as a business owner. Additionally, Hensley discusses the sales side of the fitness industry and how it can be a positive force for change in people's lives.
Takeaways:
- Starting a business requires continuous adaptation and improvement.
- Building sustainable sales processes is crucial for long-term success.
- Personalization and genuine curiosity are key in sales interactions.
- Prioritizing leads and allocating resources effectively can lead to higher conversion rates.
- Building a strong personal brand can help establish trust and attract customers.
- Resilience and optimism are essential qualities for overcoming challenges in entrepreneurship.
Chapters
00:00
Introduction and Background
03:13
Being a New Entrepreneur
04:21
Transition from 9 to 5 to Entrepreneurship
06:20
Future Plans and Going Back to Corporate
08:09
Proud Moments and Growth as a Leader
16:20
Common Mistakes in Sales Processes
18:23
Personalized Approach in Sales
20:27
AI Tools and Sales Funnels
25:31
Building Trust and Relationships with Leads
27:29
Prioritizing Leads and Allocating Resources
34:49
Hiring and Staffing Challenges
38:17
Importance of Personal Branding
43:10
Overcoming Challenges and Learning from Lows
47:32
Current Focus and Areas of Help Needed
49:47
Parting Thoughts and Advice
49:54
Creating a Day-to-Day Vision
51:14
The Importance of Sales in the Fitness Industry
More from Hensley:
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To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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