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Breaking down the opportunities for growth in the fitness industry: Matt Wright of Healthtrax
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Matt Wright, Vice President of Growth and Development at Healthtrax Fitness and Wellness, breaks down trends in the fitness industry and how leaders in the space need to adapt. We talk about his fitness program, Earn Your Stripes, and the importance of motivation and accountability in the boutique fitness space.
Matt shares his insights on bridging the gap between different generations in the workplace and his approach to employee development and coaching in the fitness industry.
We run through various topics related to the fitness industry, including the impact of social media and AI, the role of smartphones in clubs, the need for customer service and engagement and the rise of boutique fitness and recovery centers.
From a growth and self-improvement perspective, Matt shares the importance of removing unnecessary things to create space for success. He also shares his insights on these topics and recommends several books for further reading.
Takeaways
- Healthtrax is a fitness and wellness organization primarily located in New England, known for partnering with hospitals and healthcare organizations.
- Matt Wright is the Vice President of Growth and Development at Healthtrax and the founder of the Earn Your Stripes fitness program.
- Employee development and coaching are crucial for success in the fitness industry, and Healthtrax focuses on helping their team members set and achieve personal and professional goals.
- Bridging the generation gap in the workplace requires understanding and adapting to the unique strengths and preferences of each generation.
- The boutique fitness space emphasizes motivation, accountability, and creating an energetic and engaging environment for members.
- The military-inspired theme of Earn Your Stripes sets it apart from other fitness programs, and it offers a variety of modalities and programs for different demographics.
- The younger generation is more active on social media and has a greater online presence, so it's important for fitness professionals to adapt and leverage social media platforms.
- Smartphones are here to stay, and instead of banning them, fitness clubs should focus on coaching employees to prioritize customer service and engagement.
- The fitness industry should consider incorporating more recovery and passive wellness services to meet the growing demand for holistic well-being.
- Big box gyms should evaluate their offerings and consider diversifying to include a wider range of services beyond just cardio and strength training.
- It's important to remove unnecessary things from our lives to create space for success and happiness.
Recommended books for further reading:
'The Happiness Advantage' by Shawn Achor
'Power of Moments' by Chip and Dan Heath
'The Talent Code' by Daniel Coyle
'The Subtle Art of Not Giving a F*ck' by Mark Manson
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