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Kat Zander: Building a business on a foundation of resilience, authenticity, empathy & hope
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Kat Zander is a marketing expert turned entrepreneur and consultant. This conversation weaves through resilience, personal growth, being a woman in a male dominated industry and being a working mom.
After surviving a brain hemorrhage and facing significant cognitive challenges, Kat experienced the difficulty of being misunderstood and not seen for who she truly was. This led her to start her own consulting business and launch a newsletter called Become the Wild, where she explores vulnerability and the human experience.
Kat emphasizes the importance of aligning your work with your values and finding a community of support. She also discusses the mindset of entrepreneurship and the need for resilience in the face of challenges.
We also discuss the importance of sharing from a place of vulnerability and imperfection in business. We emphasize the value of authenticity and the need to break free from the pressure of perfectionism.
We also explore the challenges and experiences of being a woman in the business world, including the need to navigate gender biases and stereotypes. We couldn't navigate this topic without throwing some shade at Isabelle Butker's husband.
We discuss the importance of setting boundaries as working moms and finding a balance between work and family life. Our conversation concludes with a discussion on empathy and the need for genuine understanding and connection with others.
Takeaways:
- Resilience is not an all-or-nothing thing; it's a constant battle that requires effort and cultivation.
- Aligning your work with your values and having a sense of purpose can sustain you through the ups and downs of entrepreneurship.
- Building a community of support and surrounding yourself with like-minded individuals can provide encouragement and guidance.
- Authenticity and vulnerability are key in building meaningful connections and making a lasting impact.
- Hope is not wishful thinking; it's the belief that things can get better and the confidence to overcome challenges.
- Share from a place of vulnerability and imperfection in business, as authenticity is valued and helps build connections.
- Break free from the pressure of perfectionism and give yourself permission to be where you are in your journey.
- Navigate the challenges of being a woman in the business world by finding your voice, supporting other women, and challenging gender biases.
- Set boundaries as a working mom to find a balance between work and family life.
- Practice empathy by seeking to understand others and meeting them where they are, without projecting our own experiences onto them.
More from Kat:
I’ve dedicated my career to improving the health and wellbeing of patients across the world. With over 10 years as a leader in the healthcare sector (Pharma, MedTech, Medical, Wellness) and almost 20 years as a volunteer in the non-profit sector, my goal has always been to have a positive impact in people’s lives. Since 2020, I've been a full-time consultant, partnering with mission-driven organizations in the healthcare space.
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