Standard Issue

The Soilify Podcast

#Science #Natural Sciences #Earth Analytics

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

3 years ago 14:02

MP3•Episode home

FAO guidelines for measuring and modelling soil carbon stocks and stock changes in livestock production systems: https://www.fao.org/3/CA2934EN/ca2934en.pdf
Verra’s VM0042 Methodology for Improved Agricultural Land Management, v1.0: https://verra.org/methodology/vm0042-methodology-for-improved-agricultural-land-management-v1-0/

Music: This Science by Coma-Media

9 episodes

The Soilify Podcast

Standard Issue

The Soilify Podcast

published 3 years ago

MP3•Episode home

Shownotes:

FAO guidelines for measuring and modelling soil carbon stocks and stock changes in livestock production systems: https://www.fao.org/3/CA2934EN/ca2934en.pdf
Verra’s VM0042 Methodology for Improved Agricultural Land Management, v1.0: https://verra.org/methodology/vm0042-methodology-for-improved-agricultural-land-management-v1-0/

Music: This Science by Coma-Media

9 episodes

#Science #Natural Sciences #Earth Analytics

All episodes

The Soilify Podcast

1
Setting Off The Offset Debate 17:52

2 years ago17:52

17:52

Offsets alone won't cut it when it comes to our mitigation efforts. What more must we do? On the podcast today, we have Edit Kiss, Chief Investment Officer at London’s Revalue Nature. She talks to us about incentivizing and accounting for efforts in carbon reduction, the complexity of the exercise, and the public discourse around it. Shownotes: UNEP Report on “State of Finance for Nature”: https://www.unep.org/resources/state-finance-nature SBTi FLAG (Science Based Targets Initiative: Forest Land and Agriculture): https://sciencebasedtargets.org/ Tropical Forest Alliance: https://www.tropicalforestalliance.org/ John Oliver on Carbon Offsets: https://www.youtube.com/watch?v=6p8zAbFKpW0 Music: This Science by Coma-Media…

The Soilify Podcast

1
Something To Bank On 19:13

2 years ago19:13

19:13

What can a formal financing programme for regenerative agriculture look like? Arindom Datta, Executive Director of Rural and Development Banking and Advisory at Rabobank, tells us in this episode. He talks to us about impact monitoring, agreeing on terminologies and definitions, and his optimism for RegAg financing in India. Shownotes: The Blended Finance initiative from the Impact Investors Council: https://blendedfinanceindia.org/industry-insight.html MFI: Microfinance Institution LP: Limited Partnership Music: This Science by Coma-Media…

The Soilify Podcast

1
Incentive Intensive 23:06

2 years ago23:06

23:06

What do we incentivize when we incentivize regenerative agriculture? Our guest on the Season 2 opener today, Climate Farmers co-founder Ivo Degn, offers his analysis on this issue. He also talks to us about farmers earning carbon credits, the changing attitudes of investors when it comes to regenerative agriculture, and our options as a planet if we want to continue feeding ourselves. Shownotes: Climate Farmers: https://www.climatefarmers.org/ The History of Carbon Offsetting: https://impactful.ninja/the-history-of-carbon-offsetting/ Nori Carbon Removal Marketplace, USA: https://nori.com/ Project Together: https://projecttogether.org/ Music: This Science by Coma-Media…

The Soilify Podcast

1
Sow It Goes 20:26

3 years ago20:26

20:26

After making the necessary switches in agricultural practices, keeping a close watch on soil carbon content, ensuring you’ve got the right kind of investments and a foot in the door of the voluntary carbon market, what next? That’s what this season finale of the Soilify Podcast is all about. Our guest today is Kirti Prasanna Mishra, co-founder of business consulting firm Ecociate. He talks to us about connecting with the right market for organic produce and finding an entrepreneur within the farmer. Shownotes: A survey of American consumers from the US-based International Food Information Council found that in 2020, 85% of those surveyed reported changes in their food habits. The number fell to 72% in 2021. Read more about it here . A list of abbreviations: FAO: Food and Agriculture Organisation of the UN FPO: Farmer Producer Organisation ICAR: Indian Council for Agricultural Research IFAD: International Fund for Agricultural Development KfW: Kreditanstalt für Wiederaufbau (Credit Institute for Reconstruction) Music: This Science by Coma-Media…

The Soilify Podcast

1
Standard Issue 14:02

3 years ago14:02

14:02

When we agree on reducing carbon emissions, how do we agree on the standards that measure them? In this episode, we have Viridiana Alcantara-Shivapatham, a Senior Program Officer at Verra, one of the world’s largest carbon standards organisations. Here she talks about the painstaking review processes that go behind their work, the role of smallholder farmers in the carbon market, and how carbon emissions go much beyond just carbon dioxide. Shownotes: FAO guidelines for measuring and modelling soil carbon stocks and stock changes in livestock production systems: https://www.fao.org/3/CA2934EN/ca2934en.pdf Verra’s VM0042 Methodology for Improved Agricultural Land Management, v1.0: https://verra.org/methodology/vm0042-methodology-for-improved-agricultural-land-management-v1-0/ Music: This Science by Coma-Media…

The Soilify Podcast

1
Venture-ing Into New Fields 16:25

3 years ago16:25

16:25

There are billions of dollars flowing into ecosystem restoration globally. But what makes it move? Sheeba Sen and Pradyot Porwal, who run Hasten Ventures, tell us exactly that. Listen in for a conversation that covers the global carbon markets, philanthropic funding and commercial capital. Shownotes: Hasten Ventures: https://www.hasten.ventures/home The Iris+ Guidelines: https://iris.thegiin.org/ A Comprehensive Overview of Global Biodiversity Finance, OECD: https://www.oecd.org/environment/resources/biodiversity/report-a-comprehensive-overview-of-global-biodiversity-finance.pdf Music: This Science by Coma-Media…

The Soilify Podcast

1
Farm Will 15:38

3 years ago15:38

15:38

In this episode, we take our boots to the ground. Dr Mohinder Singh heads a farmer producer organisation (FPO) in Haryana. Apart from tending to the crops in his field and addressing the concerns of the farmers in his FPO, he also teaches agricultural sciences at a local university. Here, he speaks about the farmers’ perception of regenerative agriculture, the state of soil health in his region, and how he sees the two developing at a larger scale in India. This interview is in Hindi. You can find a translated transcript on the Soilify Medium blog. Music: This Science by Coma-Media…

The Soilify Podcast

1
Nation State of the Soil 22:12

3 years ago22:12

22:12

How is India placed in the global shift towards regenerative agriculture? Rajeev Ahal from GIZ talks about the state of regenerative agriculture in India, experiments from other parts of the world, and possible expectations from international collaborations. Shownotes: Masanobu Fukuoka, is the author of One Straw Revolution , a book which is often credited with popularising the practices and philosophy of natural farming. His other works include The Natural Way of Farming , and Sowing Seeds in the Desert . He was awarded the Ramon Magsaysay award in 1988. You can find out more about him here The policy paper (no. 90) on “zero-budget natural farming” or ZBNF from the National Academy of Agricultural Sciences can be found here . A detailed report from Down To Earth on the Sri Lankan agricultural crisis from last year is here . Music: This Science by Coma-Media…

The Soilify Podcast

1
Sensing Soil From Space 27:04

3 years ago27:04