Philippe Feret: Hilton Head Social Bakery (Hilton Head Island, SC)

The Southern Fork

Do you ever consider going to Hilton Head Island, SC for a fresh-out-of-the-oven French baguette or a raspberry tart that’s perhaps gilded with gold flakes and filled with lemon curd? Maybe not, but you might want to reconsider because Hilton Head Social Bakery, with two locations on the island, has been baking that and much more since Chef Philippe Feret and his wife Marissa opened the bakery in 2016. Phillipe was an apprentice in his father's Paris bakery from the age of five, and he soon made restaurants his life, from the famous Parisian restaurant Taillevent, to New York City where he was enlisted to reopen Windows on the World in 1996. He subsequently served as executive chef at Tavern on the Green, The Regency Hotel, Cafe Centro and eventually owned his own restaurant and catering for 15 years. The bakery and his life on Hilton Head seems his most joyous chapter yet, using his father’s croissant recipe, and also letting his creativity, enthusiasm for new flavor combinations, classic recipes, and the artistry of sugar work fill the pastry cases daily. He’s embraced the island life and given up his chef’s coat for shorts and t-shirts in the kitchen, but he admits he still dons it for special occasions.