S2E2: Branding and Marketing Your Private Practice with SLP Marcia Church

The Speech Source

In the first episode of our new series "How I Built My Speech Path Business," we talk to pediatric speech pathologist Marcia Church. Over the last few years, Marcia has built her private practice in the Dallas, Texas area called Pediatric Speech Stars. Not only has she grown her pediatric private speech practice into a thriving business, but she has also created resources for other speech pathologists to successfully market and brand their own business, as well as an online retail shop with cute apparel for speech therapists!
Pediatric Speech Stars provides families with direct speech therapy services, consultations and parent coaching. Marcia discusses how she developed her business geared towards the "modern mom" from website creation and branding photo shoots to a streamlined process in direct patient care that runs off of automations and systems she has put into place. Throughout the process she realized she could offer other speech pathologists wanting to build their own business something that was missing - a beautiful way to brand their business, and stock photos specific to speech therapy and speech pathologists. From website template kits to stock photo sets, she has created a way for speech pathologists to have digital and print marketing a strong point in their business venture.
During our discussion, Marcia talks to us about the importance of creating clear boundaries in her business, and how she has managed to be successful at this for the purpose of being able to focus on her family. She teaches other speech pathologists how to organically market and grow their own business while teaching this value of setting boundaries. She explains that in doing this, it leads to fulfillment. Marcia's insight on networking, mentorship, and cultivating a supportive community are foundational in her business. She also talks to us about incorporating passive income and setting up a business that can eventually be sold.
Marcia's vision and techniques for marketing and branding a business have proven to be successful not only in her own business but in countless other speech pathologist's businesses who have used her services. Outside of what she can provide through resources and coaching though, one of Marcia's most incredible attributes is her authentic desire to build up and cheer along other entrepreneurs in our field. This might just be her greatest superpower!
Enjoy this episode with Marcia Church that is fun, engaging, encouraging and packed with information on how to strategically market and brand your own speech pathology business!
Also, if you haven't done so already, follow our podcast! You will be the first to know when new episodes release. We would also love for you to leave a review and rate our show. The Speech Source appreciates your feedback and support

Also, if you haven't done so already, follow our podcast! You will be the first to know when new episodes release. We would also love for you to leave a review and rate our show. The Speech Source appreciates your feedback and support! Follow here!
Follow Kim and Mary on IG here! - https://www.instagram.com/thespeechsource/
For more information on speech, language, feeding and play - visit The Speech Source Website - https://www.thespeechsource.com/

Chapters

1. Speech Pathologist's Journey and Setting Boundaries (00:00:00)

2. Building Successful Practice and Branding (00:10:38)

3. Building a Successful Private Practice (00:15:11)

4. Entrepreneurial Fulfillment and Success (00:21:23)

5. Passive Income and Work-Life Balance (00:25:03)

6. Long-Term Goals and Selling a Practice (00:36:28)