S2E11: Transforming Ideas into a Sustainable Business with SLP Lindsey Hockel

The Speech Source

Kim and Mary get to sit down for a second time for insight, ideas, tips and laughs with the incredible Lindsey Hockel, SLP and founder of Speechy Things. We've had her on previously to talk about all things "R," but this time she talks us through how she went from her clinical fellowship to digital resource and course creator and niching down in the field of speech pathology.
The Path to Speechy Things: Lindsey’s journey began almost by chance. Initially a clinical fellow at a clinic, the idea for "Speechy Things" popped into her mind one night, leading to the creation of a blog and later, a TPT (Teachers Pay Teachers) store. Lindsey shares the evolution of her blog into a thriving business platform, emphasizing how accidental beginnings can lead to purposeful futures.

Turning Passion into Profit: As Lindsey’s engagement with her TPT store deepened, her entrepreneurial spirit took flight. She discusses the shift from treating it as a side hustle to recognizing it as a full-fledged business. Her focus narrowed down to specializing in the 'R' sound, a niche that drastically boosted her business's profile and effectiveness.

Building a Business While Balancing Life: Lindsey speaks candidly about the challenges of managing a growing business, being a mother, and maintaining personal well-being. She highlights the importance of setting boundaries to prevent work from consuming her life, especially after the birth of her daughter.

Marketing Insights: Despite the competitive landscape, Lindsey focuses heavily on Instagram for outreach, advocating for a platform-focused approach to marketing. She believes in the power of persistence and staying true to one's unique offerings rather than getting lost in comparison.

Networking and Collaboration: Lindsey credits much of her growth to networking with other SLPs and engaging in collaborations, which have expanded her reach and brought diversity to her business activities.

Advice for Aspiring Entrepreneurs: Highlighting the importance of continuous learning and adapting, Lindsey recommends resources like Amy Porterfield’s podcasts and courses to help new entrepreneurs navigate the business landscape effectively.

Tools of the Trade: Lindsey utilizes tools like Asana for project management and Calendly for scheduling to streamline operations and keep her business organized.

Lindsey's story is a testament to the potential within the SLP community for entrepreneurial growth. Her blend o

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Chapters

1. Entrepreneurship Journey of Speech-Language Pathologists (00:00:00)

2. Organizational Software and Scheduling Systems (00:14:08)

3. Navigating Entrepreneurship in SLP Field (00:17:59)

4. Marketing Strategies for Creative Entrepreneurs (00:26:01)

5. Entrepreneurship, Mindset, and Self-Care (00:34:37)