A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies, With Sarah Lancaster
MP3•Episode home
Manage episode 435381839 series 1268172
Content provided by Stephen V. Smith and Pioneer Utility Resources. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen V. Smith and Pioneer Utility Resources or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.
318 episodes
MP3•Episode home
Manage episode 435381839 series 1268172
Content provided by Stephen V. Smith and Pioneer Utility Resources. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen V. Smith and Pioneer Utility Resources or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.
318 episodes
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