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866: How to Be Funny (... even if you're not) with Lianna Patch

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Manage episode 429438300 series 1332532
Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, could you end up inadvertently offending someone?

Join The Co-op - The Membership for Online Businesses

Connect with Abagail

Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She’s written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world.

Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers!

Episode Highlights:

  • The Power of Funny Copy [0:03:35]
  • How to Start Adding Humor to Your Copy [0:04:30]
  • Where to Avoid Being Funny [0:08:30]
  • How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05]
  • Using Humor to Accomplish Goals [0:15:09]
  • How to Create Irresistible CTAs [0:16:45]
  • Don’t Be Afraid to Play with Language [0:20:05]
  • Finding Humor in Unexpected Places [0:28:19]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

  continue reading

873 episodes

Artwork
iconShare
 
Manage episode 429438300 series 1332532
Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, could you end up inadvertently offending someone?

Join The Co-op - The Membership for Online Businesses

Connect with Abagail

Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She’s written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world.

Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers!

Episode Highlights:

  • The Power of Funny Copy [0:03:35]
  • How to Start Adding Humor to Your Copy [0:04:30]
  • Where to Avoid Being Funny [0:08:30]
  • How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05]
  • Using Humor to Accomplish Goals [0:15:09]
  • How to Create Irresistible CTAs [0:16:45]
  • Don’t Be Afraid to Play with Language [0:20:05]
  • Finding Humor in Unexpected Places [0:28:19]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

  continue reading

873 episodes

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