This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-P ...
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Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing ...
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Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying the ...
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Savvy Business, Life Unscripted, hosts three shows each week, where our guests share their best business practices, wisdom and leading biz tips to help our listening audience grow their business, and expand your human potential.https://lifeunscriptedradio.com/
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The Scrappy Business Podcast
Jessica Dornieden, Marketing Strategist, Co-Founder @PristinePodcasts
The Scrappy Business Podcast (formerly Podcasting for Experts) is a weekly business podcast for service-based business owners, coaches and creators looking to get their business D.O.N.E. so that they can live their lives. Many times we get stuck in overthinking and overanalysing and learning - and we forget about IMPLEMENTATION. We don’t say what’s important to us, because we don’t have the PERFECT way to say it yet - so we end up doing nothing. Your host, business consultant and all around ...
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders
Fractional CMO | Strategist | Marketer | Speaker | Coach
Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
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Craft Your Content that Sells with Ease - A dynamic podcast for entrepreneurs and creators looking to enhance their content marketing strategies. Each episode dives into practical tips and expert insights on creating engaging content that resonates with audiences and boosts sales. Join us as we explore innovative techniques , share ideas, strategies to craft compelling stories and messages that effectively capture attention and drive results.
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MM 147 - Why it's time to fully embrace email marketing for your service business
3:58
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Let's be real, we are in the 21st century with 99.9999% of your ideal clients using technology, and especially e-mails. Embracing email marketing in your service business to the fullest can save you lots of time, generate many more sales on auto-pilot, make it easy for clients to refer, and help you strengthen the relationship you have with them wi…
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The answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull the trigger on areas in your business when you’re not quite ready, or you’re unsure, or you don’t have the insight you’d like before taking the leap. By listening [and taking notes], you’ll learn: Three…
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EP # 146 - From Hopeful Dreamer to Six-Figure CEO: A Guide to Growing Your Business Based on My Journey
46:43
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Have you ever clung to a business dream with the same tenacity you'd hold onto the last cookie in the jar—only to worry it might crumble? That's where my entrepreneurial journey began, and it's the heart of the latest Diamond Effect Podcast episode. Snuggle into the behind-the-scenes tales of my transformation from a hopeful dreamer to a six-figure…
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Mastering Solo Podcasting: Practical Tips for Engaging, Energetic, and Effective Solo Episodes
35:11
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You know those solo episodes that can feel like a one-person show in an empty theater? Yep, it’s not just you that feels that way. In fact, I recommend saving this for the next time you’re struggling to sit down and hit the mic to record your next solo podcast episode. There are three things you can do to make this process easier, no matter what th…
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MM 146 - One Thing Every Service Business Needs to Scale to 6 Figures and Beyond
4:00
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As I look back on how I started my business and what allowed me to keep doubling it since then. And how I work with my clients to ensure they get similar results. We always start with the basics. A solid business foundation. One that supports your CEO decisions and guides your actions. In today's Maggaie's Moment, I walk you through what that found…
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048: Great Clients Get Great Results, Here’s How
20:26
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What can you do to ensure you’re a great client? In this episode I share the combination of six steps that help people get better results (particularly in business). You can use this list for your clients too, ensuring their results improve. By listening [and taking notes], you’ll learn: Why your goals need to be crystal clear, specific and you nee…
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EP # 145 - Entrepreneurial Edge - Business Wisdom from the Coaching Conference
35:16
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Two weeks ago I attended a coaching conference in Washington, DC. Such conferences allow me to keep growing as a coach. Staying on top of the newest coaching techniques and better ways to help my clients is a priority for me. The better I am as a coach, the faster my clients get results, and the bigger their return on investment is. At the same tim…
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How Can You Effectively Grow Your Podcast?
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Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level. Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it's not just about increasing your audience, but converting those listeners into leads. And we’re doing this with real life examp…
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MM 145 - POV - Why your business coach doesn't need to specialize in your industry
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Did you know your business coach doesn't need to specialize in your specific industry? To scale your business in a way that allows you to stand out, you need to grow your industry expertise and your business acumen. In today's Maggie's Moment, I share 3 reasons why having a wider perspective, outside of your industry, will help you grow your servic…
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More marketing means nothing if your client retention is low. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. By listening [and taking notes], you’ll learn: The data that tells us how important client retention is How important it is to keep clients and keep them lo…
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EP # 144 - Beyond Burnout - 3 Culprits of You Overworking in Your Service Business and Effective Strategies to Work Smarter
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From my experience, having worked with hundreds of small business owners through my coaching, training, and workshops, there are three main causes of entrepreneurial overwork. And they have to do with 3 S's - Strategy, Skillset, and Systems. In today's episode, I explain why that's the case in each S, give you examples to illustrate, and share tang…
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How to Identify and Leverage Your Podcasting Type for Success
30:32
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I'm going to let you in on a little secret – there are three kinds of podcasters out there. Whether you're doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals and start building your more profitable podcast. Now, don't …
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MM 144 - How to use social media as a service business owner without burning out
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You know there is a huge potential for you to reach more clients and organically grow your service business through social media. You also feel overwhelmed by all the demands that you need social media requires for you to be successful there. So most of the time you either aren't using social media for your business at all or are very on and off, w…
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046: Starting A Business Doesn’t Mean Starting At The Bottom
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13:28
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Decades of experience but one person starts a business and sells their services for an hourly rate, another sells thousand dollar packages, the difference is in this episode. By listening [and taking notes], you’ll learn: How the same level of experience doesn’t equal the same level of revenue (and why) The decisions you can re-make that will influ…
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EP # 143 - How to increase sales when you already hired a marketing and ads agency to do it
24:23
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As a service business owner, hiring a contractor or an agency to remove marketing and sales responsibilities off your plate because you don't like them isn't a good reason to do it. It actually will lead you to lost money, minimal results, and a lot of frustration. This podcast episode will help you do it at the right time and get the maximum retur…
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How Podcast Hosts Can Leverage Existing Content to Ease Production Stress
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In this episode, we’re diving into a topic that's super close to my heart – what to do when life throws a curveball and recording a fresh episode just isn't in the cards. We've all been there, right? Sometimes, despite our best plans, we can't get to the mic. But don't worry, I've got a few strategies to keep your feed flowing and your listeners en…
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MM 143 - Getting any marketing tactic to work for you
5:49
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If you have ever told yourself "This doesn't or won't work for me." when considering a marketing tactic for your business, today's Maggie's Moment is for you. Especially if that specific tactic works for other businesses in your industry. Tune in to learn the 5-step process of making any marketing acting you want to adopt work for you. And if you'r…
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EP # 142 - Maximizing Your Effort - How to Master Time Blocking as a Business Owner
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In this episode, I give you practical tips to help you master time blocking as a crucial tool for business owners to manage time, prioritize tasks, and reduce stress. I address common issues entrepreneurs have with time blocking, such as distractions and unrealistic expectations. I also outline a three-step process for effective time blocking align…
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3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads
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There are three mistakes our team sees over and over again when business owners are looking to generate right-fit clients from their podcast. These come up again and again, and they’re fixable. So let’s fix them! In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up w…
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MM 142 - How to stop underearning in your service business
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"Easy money" projects, clients, and income in your business can be a good thing when you need to pay an unexpected bill or earn a few extra bucks. However, that can put you in a trap of working lower-paying work and not having time to sign clients paying your full price. And, therefore working hard and underearning. In Today's Maggie's Moment, I sh…
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The quality of your results comes down to the quality of your questions - so if there was a question that could help you achieve big results, you’d want to know about it, right?! By listening [and taking notes], you’ll learn: A simple question that will have your working 100X smarter Why this question will get your quicker and faster results in you…
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EP # 141 - Strategic Constraint: How to grow your service business faster by focusing on less things
19:38
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How do you double your service-based business without adding more work? By embracing the concept of strategic constraint and the Pareto Principle. Instead of spreading yourself too thin trying to do it all, you want to make it strategic and take a few actions that will create most of your results. Such decisions are based on positive emotions rathe…
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What if Your Podcast Isn't Just Content But Part of Your Sales Team?
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Quick heads up: I’m planning to challenge you to rethink the role of your podcast in your business. Instead of viewing podcasts merely as content, I want you to treat your show as an active member of your sales team. This shift in perspective is crucial for maximizing the effectiveness of podcasts in generating and converting leads. Don’t worry—I’m…
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MM 141 - The hard thing you’re avoiding is the thing you must do to up-level your business
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What if the thing you’ve been avoiding doing so far in your service business is the exact thing preventing you from growing it? No matter how much you want to believe that it’s not. No matter how much you’re trying to do without it by finding other solutions. That thing could be you presenting in front of people. Or hiring your first employee. Or h…
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044: If People Don’t Understand What You Do
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If you have a hard time communicating what you do or people just aren’t quite getting how you help people, you’re going to love this episode. By listening [and taking notes], you’ll learn: How you can help people understand what you do in under 60 seconds One simple method that gives people the “AHA, that’s what you do” How to demonstrate who you a…
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EP # 140 - How to book out your service business with returning clients and referrals
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Your current happy clients that stay or keep coming back (depending on the services model you have), and also refer anyone they know to you, should be the bread and butter of your business. Yes, bringing on new clients consistently is key, but if you cannot retain a core clientele you'll always be hustling. It's always harder, more expensive, and t…
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Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind
28:24
28:24
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Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out? While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one. …
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MM 140 - Mitigating the raising costs of running your service business
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The prices of everything have gone up, and so are your business expenses. Rent. Fuel. Lunches. Vendors are raising prices. You’re worried about not making enough income or even going bankrupt. You can’t shake that off, which is making you feel panicky and hopeless. But being stuck in panic isn’t going to solve the problem. As a business owner, the …
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043: Four Steps To Getting Reviews From Clients
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88% of buyers are influenced in their buying decision by reviews and online comments (Zendesk). If you’re a business owner you need to know to get reviews from your clients because it builds trust, credibility and ultimately influences whether people buy from you. By listening [and taking notes], you’ll learn: The why and how around the importance …
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EP # 139 - The Myth of Hustle - Unveiling How It Undermines the Growth of Your Service Business with Paola Di Fonzo
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In today's episode, I'm talking with one of my clients, Paola Di Fonzo, owner of BallooniqueTO, an event decorator, and a balloon stylist. We delve deep into the world of entrepreneurship and success exploring a topic that's often glamorized but rarely understood: the difference between hustle and hard work in business. 1. Defining the Terms: First…
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The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time)
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28:55
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This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem. Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working …
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MM 139 - Running a successful business as a woman
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39-41% of businesses in the US are women-owned Canada is lacking at 17-18% but that number is growing More and more women enter the entrepreneurship and business world. And with that more and more valuable perspectives and ideas. Today I highlight what women value as they run their businesses. And encourage all of us #womenentreprenurs to use our v…
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042: Overcoming The Marketing Challenges Of Your Industry
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If you’re finding that your industry is facing challenges that impact your marketing and ultimately the leads and clients your business ends up working with, this episode is for you. By listening [and taking notes], you’ll learn: The two common challenges that impact industries when it comes to their marketing How shifting to being client-centric c…
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EP # 138 - 5 Steps to Raising the Prices of Your Services Without Losing Customers
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In this episode of the Diamond Effect podcast, I help you explore the intricacies of pricing strategies for service-based businesses. I address the psychological barriers often leading to underpricing and the subsequent impact on business growth. With a focus on mindset and practical strategy tips on what to consider when first setting prices for y…
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Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting
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Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business. For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in…
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MM 138 - How to deal with overwhelm when your service business grows and you get busy with clients
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As your service-based business grows and you start getting busier and busier with clients, inadvertently a time comes when you start feeling overwhelmed. The feeling itself is not a problem. It can prompt you to change how your business is structured and/ or how you, the service provider and the CEO, work in it. The problem starts when you don't do…
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You can have the best product or service in the world but that doesn’t mean much if people aren’t buying. In today’s world, good work is simply not good enough and there’s more that needs to be done to ensure you reach your business and revenue goals. By listening [and taking notes], you’ll learn: Why the best sales and marketing wins and why it mu…
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EP # 137 - CEO Power Hour: How One Strategic Hour a Week Can Grow Your Service-Based Business Without Adding More Work to Your Schedule
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You feel like you are being pulled in all directions right now. Trying to keep up with clients' work. Post something on social media weekly. And occasionally do a networking lunch between service projects and client emergencies. It feels like you've barely kept your head above the water. You're tired of shooting in the dark, figuring out how to sig…
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Defining Audience Education and How to Do It Effectively
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See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only hav…
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#52 Tuesdays with Morrie - The Framework for a Meaningful Life
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The next book in the book series is "Tuesdays with Morrie" by Mitch Albom - the subtitle of the book is "an old man, a young man and life's greatest lesson". Get the Book on Amazon (*affiliate link): https://amzn.to/3wfwfnC Trigger Warning: The Book contains themes of death. I'm sharing my takeaways and top five quotes from Tuesdays with Morrie. I'…
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