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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Lisa Mark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Mark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast we explore the trickier concepts in Ontario’s Humber Real Estate Salesperson Program. We’re here to help you pass your licensing exams more easily, so you can start selling real estate faster! 🎓 Want more help with your real estate exams and licensing? Visit StudyRealEstate.ca for full audio study guides, tips, and resources designed to help you pass the Humber Program and become a successful real estate professional in Ontario! Start free 👉 https://StudyRealEstate.ca
Content provided by Lisa Mark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lisa Mark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast we explore the trickier concepts in Ontario’s Humber Real Estate Salesperson Program. We’re here to help you pass your licensing exams more easily, so you can start selling real estate faster! 🎓 Want more help with your real estate exams and licensing? Visit StudyRealEstate.ca for full audio study guides, tips, and resources designed to help you pass the Humber Program and become a successful real estate professional in Ontario! Start free 👉 https://StudyRealEstate.ca
In this episode about understanding FINTRAC, we'll explain: • What FINTRAC is • Why FINTRAC is important • How you can help stop money laundering & terrorism 🎓 Want help becoming a real estate salesperson in Ontario? Visit StudyRealEstate.ca for full audio study guides, tips, and resources designed to help you pass the Humber Program and become a successful real estate professional in Ontario! Start free 👉 https://StudyRealEstate.ca…
In this short video about understanding multiple representation in a real estate transaction in Ontario, we'll explain: • What multiple representation means • What you can and can't do when you're in multiple representation • The disclosure requirements when in multiple representation • How to know when you're in multiple representation 🎓 Want more help with your real estate exams and licensing? Visit StudyRealEstate.ca for full audio study guides, tips, and resources designed to help you pass the Humber Program and become a successful real estate professional in Ontario! Start free 👉 https://StudyRealEstate.ca…
In this short episode about understanding real estate conditions in an Agreement of Purchase and Sale (APS), we'll explain: • What conditions in a real estate contract are • Why conditions are important • The difference between conditions precedent and subsequent 🎓 Want help becoming a real estate salesperson in Ontario? Visit StudyRealEstate.ca for full audio study guides, tips, and resources designed to help you pass the Humber Program and become a successful real estate professional in Ontario! Start free 👉 https://StudyRealEstate.ca…
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