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103 | The ABM evolution: MarTech's past, present, and future
Manage episode 382615529 series 3408548
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This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase.
This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around:
- Balancing brand building and demand gen strategies
- How CMOs need to adapt to the changing B2B landscape
- Challenges and successes of merging teams and platforms.
- The impact of ABM and its transformation over the years
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