))
89 | SaaS at the Superbowl: Has B2B creativity finally made the grade?
Manage episode 370926861 series 3408548
Content provided by Twogether. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Twogether or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have a great point of view to add? Send us a text with your thoughts!
When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising.
Listen to this episode for a walkthrough of the production fun, a sign of how far b2b has come, and a lesson in how to extend one great idea throughout the B2B funnel. And of course the big question: was it worth it? Erik shares the stats (spoiler: 4 billion PR impressions).
117 episodes
Share
