Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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6 Reasons Why Customers Do NOT Buy From Your Home Services Company - Lilly Darling
Manage episode 297382414 series 2950690
Content provided by Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your future customer is on a different journey than what most business owners think.
So many many home services based companies believe all they have to do to get new customers is simply run an ad on Google or Facebook, send them to a website (or storefront), and they will buy or book an appointment.
Well, the buyers journey has completely evolved as consumers got smarter.
Buyers are on a different path. A path we call the The Trust Tipping Point.
In this interview, Lilly Darling -- CEO at Anchor Wave -- explains more about the The Trust Tipping Point, what it is and the 6 reasons why your future customer does not buy from your home services company.
By addressing these 6 core marketing mistakes for your business, you'll be able to communicate more clearly to future customers and slowly convince them that you are a trusting business.
More importantly -- Lilly uses her dual knowledge and expert background in graphic design and digital marketing by visually explaining each mistake.
To learn more about The Trust Tipping Point Marketing Podcast, please visit us at:
www.TheTrustTippingPoint.com
10 episodes
Share
Manage episode 297382414 series 2950690
Content provided by Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Javier Lozano, Jr. - Anchor Wave, Javier Lozano, and Jr. - Anchor Wave or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your future customer is on a different journey than what most business owners think.
So many many home services based companies believe all they have to do to get new customers is simply run an ad on Google or Facebook, send them to a website (or storefront), and they will buy or book an appointment.
Well, the buyers journey has completely evolved as consumers got smarter.
Buyers are on a different path. A path we call the The Trust Tipping Point.
In this interview, Lilly Darling -- CEO at Anchor Wave -- explains more about the The Trust Tipping Point, what it is and the 6 reasons why your future customer does not buy from your home services company.
By addressing these 6 core marketing mistakes for your business, you'll be able to communicate more clearly to future customers and slowly convince them that you are a trusting business.
More importantly -- Lilly uses her dual knowledge and expert background in graphic design and digital marketing by visually explaining each mistake.
To learn more about The Trust Tipping Point Marketing Podcast, please visit us at:
www.TheTrustTippingPoint.com
10 episodes
All episodes
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Similar to The Trust Tipping Point Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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