Todd Herman: The Superpowers of the Alter Ego

The Truth Prescription

In 2019, the Truth Prescription welcomed Todd Herman. Todd is a global high performance coach and practitioner who works with professional athletes, CEOs, entrepreneurs and businesses. He’s someone who I wanted on the show because of his BS intolerance. Todd has a leadership and skills development program, 90 Day Year, that was born out of his work with athletes. The program asks you to look at your skills, the things that make you successful, and identify which one would yield the biggest impact if you laser focused on it for 90 days? Todd says that type of focus and discipline can create a years worth of results in 90 days.

Time Stamps:

[3:21]

• Personal Truth: Todd grew up on a large farm and ranch in Western Canada, what he calls the middle of nowhere. He didn’t have the same affinity as his older brother did for being a farmer and always had a draw to living in a big city. Being a, self proclaimed, massive extrovert he loves being around people. As soon as summer hit, he would do whatever he could to leave the farm, spending many weeks away at camps. When he was 12, while away at a church camp, he was subjected to a traumatic experience. Filled with shame, he didn’t tell anyone. He came home, dropped his bags and jumped in the pool to drown himself. After multiple other suicide attempts throughout his life, he was lead to a breaking point. Having been so successful, for so long at managing that pain, he was finally at a point where he had to face it head on, work through it and share the truth about what happened. He did, the truth set him free and he was met with an immense amount of support and love.

[10:43]

• Professional Truth: Todd has built a lot of his career on speaking and being on stages. He took a hiatus from the speaking circuit to build up his online platform when he and his wife were planning their family. He learned the importance of first impression at a young age and talks us about a speech he gave, on the topic, at a student council event. Ironically, at the end the speech, he realized that he had a very noticeable wardrobe malfunction (talk about first impression). Todd’s professional truth is that he’s able to think quickly and has a sharp tongue. He faced it down, applied his truth and received a huge standing ovation.

[14:44]

Interested and Committed: I ask Todd what happens when he knows the answers (the truth) and his clients aren’t ready to hear it? He puts the ball in their court, asking “do you actually want to know to the answer? Are you ready for it?”

Alter Ego: We talk about Todd’s book, the alter ego and the heroic self. He says his book is based on the fundamental truth of the human psyche; each one of us has used alter egos, personas and secret identities, tapping into that untethered creative imagination.

• Five Pillars of Business: These are the areas of business that Todd has identified to help his clients navigate their area of focus. He’s created a comprehensive, quantifiable diagnostic that really helps his clients gain clarity about where they need to take action and what is right for them.

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