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Intelligent Creative Engine, WTF?
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The first recording of 2022 for The Two Marketeers!
Lindsay is unhinged (as usual) and Sean plays along as they explore Deloitte's 2022 Global Marketing Trends titled, "Thriving through Customer Centricity." Deloitte shines a light on how macro trends, from the integration of digital and physical channels to the sunsetting of third-party cookies, are upending the marketing function.
The most intriguing part of this report for The Two Marketeers is the notion of the 'Intelligent Creative Engine'. This concept has the power to change the way that marketing and advertising creative goes to market through the purposeful use of data, research and strategy.
2022 prediction - this is the year where you'll see brands ramping up the intelligence of their creative to become more customer centric and culture-first.
For reference:
Deloitte, "2022 Global Marketing Trends: Thriving through customer centricity"
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