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Living Your Brand Values with Mike Sutton
Manage episode 323488935 series 3330684
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The Two Marketeers kick off 2022 with a bang welcoming guest Mike Sutton, President and CEO at Toronto agency Zulu Alpha Kilo.
Lindsay and Sean talk to Mike about how Zulu utilizes its unique and highly acclaimed agency's brand as a platform for change in the marketing and advertising industry. From saying 'no' to spec work and paying job candidates for their interview time, to challenging antiquated agency norms... this Canadian independent creative agency has built its reputation on being purposeful and authentic in its actions, taking some strategically calculated and hilarious risks poking fun at themselves and the industry they love.
Join Sean, Lindsay and Mike as they share many laughs and lessons learned from three decades in digital.
For reference:
Zulu Alpha Kilo at https://www.zulualphakilo.com/
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