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How to Use Brand Storytelling to Build Your Brand Like Dollar Shave Club
Manage episode 318245110 series 2947419
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Brand storytelling example - How Dollar Shave Club Grew Their Brand
Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours. This video does such a good job of showcasing the power of brand storytelling and how you can use it to communicate the core of what your brand is, how it helps your audience and what it stands for.
In this episode, I go over the Dollar shave Club history, explain how they utilised brand storytelling and what you can take away from it to use for your business.
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