Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How To Stop It The Unstoppable Marketer® podcast

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Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How to Stop It

30d ago 34:02

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In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.

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Chapters

1. Open: Spend More If It Works (00:00:00)

2. Early Black Friday And Market Mood (00:00:12)

3. Algorithm Woes And AI Blunders (00:02:18)

4. Shutdown Ripples And Confidence (00:03:34)

5. Stimulus Memory And Demand Swings (00:06:29)

6. Will This Be A Tough Black Friday? (00:10:46)

7. Showrooming And Discount Expectations (00:12:12)

8. When To Go Heavy Or Hold Back (00:14:35)

9. Variable Profit As North Star (00:17:28)

10. Sponsor: BFF Creative (00:20:00)

11. Inventory, Cash Flow, And Cohorts (00:20:52)

12. Seasonal vs Problem‑Solution Brands (00:23:02)

13. Chase Conversion Rates, Not Budgets (00:25:08)

14. Founders On Social Build Trust (00:27:09)

15. Send More Emails And SMS (00:28:31)

16. Update Ads And Website For Deals (00:29:33)

17. Avoid Stackable Codes And Friction (00:31:05)

18. Set Realistic Goals And Avoid Overreacting (00:32:40)

19. Closing And Listener CTA (00:33:36)

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