Socks, Shoes, A Successful Exit, & Mental Health w/ Kory Stevens, Founder of Taft

The Unstoppable Marketer®

Everyone loves a good success story, and Kory's is no exception. From launching a successful Kickstarter campaign to a deal on Reddit that skyrocketed the sales, it's an entrepreneurial story for the books. But it's not just about business. Kory opens up about the emotional connection in the shoe business, the challenges of selling a product with a specific unemotional purpose, and the risks of using social media to express thoughts on mental health.
Finally, as we wrap up our conversation with Kory, we dig deep into his decision to sell his company and his future business plans. Kory shares his mental health journey and generously imparts advice for new parents. So tune in, because this episode is a potpourri of wisdom, laughter, and surprising twists you wouldn't want to miss!

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. Socks, Shoes, A Successful Exit, & Mental Health w/ Kory Stevens, Founder of Taft (00:00:00)

2. Corey Stevens, Founder of Taft Shoes (00:00:01)

3. Transitioning From Socks to Shoes (00:07:31)

4. Reddit Sock Deal Boosts Sales (00:17:36)

5. Business Success (00:26:43)

6. Product Design and Customer Focus (00:37:28)

7. The Emotional Connection to Shoe Business (00:46:26)

8. Pursuing Entrepreneurship and Selling a Company (00:52:14)

9. Accomplishments, Mental Health, and Grieving Parents (00:58:29)

10. Repetitive Babbling (01:09:20)